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Airbridge is best for early-stage apps needing a low-cost entry point ($40/month) with basic channel tracking.
Tenjin is ideal for indie gaming studios wanting predictable conversion-based pricing (starting at $200/month).
Affise MMP is built for scaling performance marketers who want a flat monthly rate ($700/month) with high capacity (100k installs, 10M events) before hitting overages.
Data sources: publicly available pricing pages for Affise MMP, Airbridge, and Tenjin, reviewed in September 2026. Pricing, limits, and feature availability are subject to change. Verify current terms directly with each vendor before making a purchasing decision.
When evaluating Mobile Measurement Partners (MMPs), entry-level pricing does not always reflect total cost of ownership at scale. Airbridge and Tenjin both offer low-cost entry options for early-stage applications. However, these tiers carry usage thresholds and, in Airbridge’s case, feature restrictions (e.g., limited ad network coverage, with fraud detection and raw data export requiring upgrades) that may require upgrading as an application grows.
Affise MMP’s Scale plan takes a different approach: a flat monthly price ($700) with larger published usage allowances (100,000 installs, 1M MAU, 10M events) included, plus defined overage rates once those caps are exceeded. It’s worth noting that Scale is still Affise’s entry-level tier in terms of included functionality. However, Affise reserves capabilities like re-engagement, ad revenue attribution, agency integrations, and custom development for the Enterprise and Custom tiers; it does not include them by default.
Ultimately, this comparison examines the core trade-off between capacity-based pricing and tiered or usage-based pricing, not which platform is ‘better’, but which cost structure and feature-access model fits a given stage of growth and tolerance for cost variability.
This comparison covers three areas: (1) how each platform’s capacity and pricing scale together, (2) which features are included at the base tier versus gated behind upgrades, and (3) which type of business each platform is generally built for.
Affise, Airbridge, and Tenjin do not measure usage the same way, so entry-level prices alone are not directly comparable. The table below separates pricing from the underlying unit each platform bills against.
| Affise MMP (Scale Plan) | Airbridge (Core Plan) | Tenjin (Paid Plans, entry tier) | |
| Entry-level pricing | $700/month | Starts at $40+/month (30-day free trial) | Starts at $200/month |
| Billing unit | Flat monthly fee + included allowance | Flat monthly fee + included allowance | Flat monthly fee + included allowance |
| Included volume at entry | 100,000 paid installs | 500,000 data points | 10,000 conversions/month |
| Overage model | $0.0085 per applicable unit beyond the published Scale allowance | $0.0001 per data point beyond 500,000 | Plan-dependent overage rate. The applicable rate should be evaluated against the selected tier. |
Pricing and plan details reviewed in August 2026. Vendors may update pricing, limits, and feature availability without notice.
A note on units: “Installs,” “data points,” and “conversions” are not interchangeable:
Overage calculations also differ by platform. Specifically, Affise calculates overages against the applicable metric (paid installs, MAU, or events), depending on which published allowance is exceeded. Airbridge applies overage charges based on data-point consumption. Tenjin’s overage charges depend on the selected plan and the applicable conversion-based overage rate.
All three platforms combine a recurring plan price with usage limits, but the specific billing units, included allowances, tier structures, and overage mechanisms differ. Affise MMP measures paid installs, MAU, and events. Airbridge measures data points. Tenjin measures attributed conversions. Because these units are not directly interchangeable, the fairest comparison is to examine each platform’s pricing structure at comparable acquisition volumes while clearly stating the assumptions behind each estimate.
This comparison evaluates publicly available pricing and plan information and does not assess attribution accuracy, reporting quality, customer support, implementation effort, integration complexity, or overall product performance.
Instead of comparing entry-level prices alone, the table below illustrates how monthly costs change as paid-install or conversion volume increases. Because Airbridge bills according to data points rather than installs, its cost cannot be reliably calculated from install volume alone. As a result, we show Airbridge figures qualitatively unless we provide a specific data-point assumption. On the other hand, you can calculate Affise and Tenjin figures more directly from their published install or conversion allowances and overage rates.
| Monthly paid installs / attributed conversions | Affise MMP | Airbridge | Tenjin |
| 10,000 | $700 | Cannot be determined from installs alone; depends on data-point volume | $200 |
| 25,000 | $700 | Cannot be determined from installs alone; depends on data-point volume | $400 |
| 50,000 | $700 | Cannot be determined from installs alone; depends on data-point volume | $700 |
| 100,000 | $700 | Cannot be determined from installs alone; depends on data-point volume | ~$1,400 under published pricing assumptions; Enterprise/custom pricing may differ |
Affise figures are based on paid installs; Tenjin figures are based on attributed conversions. These metrics are not identical and are shown together for directional comparison.
Tenjin’s published standard plans cover 10,000 conversions at $200/month (S Plan), 25,000 conversions at $400/month (M Plan), and 50,000 conversions at $700/month (L Plan). If a customer remains on the L Plan and exceeds its 50,000-conversion allowance, you can estimate the monthly cost using the applicable published overage rate. At the published $0.014/conversion rate shown for the $700/month L Plan, 100,000 conversions would result in approximately $1,400/month: $700 for the L Plan plus $700 for 50,000 additional conversions. Alternatively, an app at this volume may require an Enterprise/custom arrangement, depending on Tenjin’s current commercial terms.
At 100,000 paid installs, Affise’s $700/month Scale plan covers the volume within its published 100,000-install allowance. Tenjin’s corresponding figure is based on attributed conversions rather than raw installs. If 100,000 paid installs result in 100,000 billable conversions and the customer remains on the L Plan, applying the published $0.014/conversion rate shown for that plan to the additional 50,000 conversions produces an estimated total of $1,400/month. These figures are directionally comparable, but you should not treat the billing units as identical.
Airbridge’s Core plan combines a $40/month base fee with an included allowance of 500,000 data points, followed by usage-based charges beyond that allowance. Because data points include more than installs, Airbridge’s monthly cost cannot be calculated reliably from paid-install volume alone. For example, two apps with the same number of paid installs can generate very different numbers of data points depending on their event volume. Teams evaluating Airbridge at scale should therefore model expected data-point usage rather than install volume against the applicable published pricing.
Base-tier feature access varies significantly across platforms. The table below shows what’s included in each platform’s entry-level plan versus what requires an upgrade.
| Feature | Affise MMP (Scale) | Airbridge (Core) | Tenjin (Paid, entry tier) |
| Ad network integrations | Included | Included with limits (Google, Meta, Apple Ads, TikTok only) | Included |
| Custom event tracking | Included | Requires upgrade | Included |
| Raw data access / export | Included | Requires upgrade | Included |
| Web-to-app attribution | Included (basic). Advanced web-to-app attribution requires upgrade | Included | Included |
| Agency access & management | Requires upgrade (Enterprise/Custom only) | Requires upgrade | Requires upgrade |
| Re-engagement attribution | Requires upgrade | Requires upgrade | Included |
| Ad revenue attribution | Requires upgrade | Requires upgrade | Included |
| Fraud detection / prevention | Requires upgrade | Not included in Core | Included |
| Event/data-point capacity | 10M events included in Scale | 500K data points in Core | Events not separately metered; pricing is based on conversions |
| MAU allowance | 1M MAU included | No separate MAU limit stated. The data-point allowance constrains usage. | Not separately metered |
Labels reflect each platform’s published plan documentation as of August 2026:
To illustrate how these differences play out in practice, consider an app reaching the following monthly metrics:
For Tenjin, the analysis assumes that 100,000 paid installs result in 100,000 billable conversions.
How each platform handles this scenario:
As usage grows, some capabilities that are available by default on one platform require an upgrade or additional negotiation on another.
| As usage or requirements grow | Affise MMP | Airbridge | Tenjin |
| Need another ad network | Included | Requires upgrade to Growth plan | Included |
| Need raw data access | Included | Requires upgrade to Growth plan | Included |
| Need agency access | Requires upgrade to Enterprise/Custom | Requires upgrade to Growth plan | Requires upgrade |
| Need custom event tracking | Included | Requires upgrade to Growth plan | Included |
| Need 5M additional events/data points beyond the included allowance | 5M additional events beyond the 10M Scale allowance; applicable overage charges would apply | Additional charges based on data-point usage and applicable overage pricing | Events not separately metered; pricing is based on conversions |
| Need 50,000 additional paid installs/conversions | 50,000 additional paid installs beyond the 100,000-install allowance; applicable overage charges apply | Requires custom negotiation | 50,000 additional conversions × applicable conversion overage rate |
Airbridge does not publish an exact Enterprise price in the pricing information used here, while Tenjin’s Enterprise/custom pricing is also not given as a fixed public figure. However, because Tenjin publishes explicit overage rates for its standard plans, teams can mathematically forecast their costs as they scale before an Enterprise contract is necessary. Affise’s overage pricing is published and applies once usage exceeds Scale’s caps. Teams already near those caps should budget for applicable overage charges. Teams should always confirm current Enterprise and custom terms directly with each vendor.
Based on published plan structures and feature gating, each platform is generally positioned for a different stage or type of business.
No single MMP is universally the right choice for every app. The most suitable platform depends on how an organization balances cost predictability, measurement requirements, feature needs, and expected growth.
Among the paid plans compared here, Airbridge has the lowest published starting price and may appeal to teams that want to minimize upfront commitment. However, because pricing is tied to data-point consumption and .vendors restrict some capabilities to higher tiers, organizations should evaluate both expected usage volume and future feature requirements before making a decision.
Tenjin includes a relatively broad range of features within its standard plans and may be attractive for smaller apps, gaming studios, or teams operating at lower conversion volumes. As acquisition volume increases, however, costs may rise through higher-tier plans or conversion-based overages, making long-term cost projections an important part of the evaluation process.
Affise MMP’s Scale plan combines a higher fixed monthly commitment with larger published capacity allowances for paid installs, monthly active users, and events. Organizations that expect to operate within those limits may find the pricing model easier to forecast because monthly subscription costs remain stable until the included capacity is exceeded. At the same time, teams should confirm that the Scale plan’s feature set aligns with their requirements, as some capabilities are available only in Enterprise or Custom tiers.
Ultimately, the most meaningful comparison is not the advertised entry price, but the combination of pricing structure, including capacity, feature availability, and expected usage patterns over time. Organizations evaluating any MMP should validate current pricing, limits, overage policies, and enterprise-tier terms directly with the vendor before making a purchasing decision.
Each platform emphasizes a different trade-off between entry cost, feature availability, measurement capacity, and pricing predictability.
Affise and Tenjin do not charge for organic installs; they only bill for paid installs or attributed conversions. Airbridge bills based on total “data points,” which includes all events regardless of source.
Airbridge has the lowest starting price at $40/month (Core Plan), followed by Tenjin at $200/month, and Affise MMP at $700/month.
No, the Affise Scale plan includes unlimited ad network integrations, whereas entry-level plans from competitors like Airbridge limit you to a few core networks.
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