Affise MMP vs AppsFlyer
AppsFlyer meters every conversion. Then it meters every add-on. Protect360 for fraud, ROI360 for cost and revenue, Data Locker for raw data — each a separate paid module on top of a per‑conversion bill.
The Core Difference
Where the two platforms
actually differ?
Platform-based pricing.
Your attribution, fraud filtering, and reporting aren't metered per install. Mobile attribution, fraud protection, raw data export, and your entire partner program in a single platform.
AppsFlyer
$0.07 per attributed conversion
after a one-time 12,000-conversion welcome bonus. iOS and Android are billed separately, so a cross-platform launch doubles your billable count. Starting February 2026 — CTV, PC, and console installs also count toward the meter.
Feature by Feature
Full comparsion
Feature
AppsFlyer
Pricing model
Platform-based
Attribution, fraud filtering, and reporting aren't metered per install.
Per attributed conversion
$0.07 on Growth plan. iOS and Android billed separately.
Raw data export
Export every click, impression, install, and in-app event
to S3, BigQuery, or your own stack — in real time.
Data Locker is a separate add-on
Growth plan's Raw Data API capped ~1M rows; full access requires Enterprise.
Paid Add-on
Cost & revenue / ROAS
Cost aggregation and revenue reporting
are part of the platform.
ROI360 is a separately licensed suite
Without it, cost aggregation limited to CPI model only — not CPA, CPC, or CPM.
Paid Add-on
Fraud detection
Included
Deterministic checks, probabilistic modeling, and SKAdNetwork validation reduce fake installs and double-counting.
Protect360 is a paid module
~$0.01–0.03/conversion · $10K–50K+/yr
Off-store / APK attribution
Self-hosted and third-party APK installs measured deterministically
via install referrer and device-ID matching, at store-level precision.
Strong store-link and SmartLink attribution; off-store APK flows are less of a first-class path.
CTV attribution
Correlate CTV impressions and clicks
(Roku, Fire TV, Apple TV, Android TV) to downstream mobile installs and in-app events.
Supported, but
as of February 1, 2026, non-organic CTV, PC, and console installs are counted as billable conversions at standard unit cost.
Telegram Mini Apps
Dedicated dashboard for new subs
cancellations, and net growth with hourly precision, plus ARPU and ROI forecasting.
Subscription and revenue reporting lives inside the ROI360 add-on
Paid Add-on
Real-time attribution
Real-time across every model
(last click, impression, install referrer, probabilistic) and across full post-install event chains, the moment each event lands.
Delays in statistics and reports that are not consistent
Expanded postback system
Up to 9 postbacks per conversion, each with custom rules
route a single event to affiliates, clients, ad networks, and internal systems at once.
Partner and in-app event postbacks per integrated ad-network partner. Built for network notifications, not multi-party fan-out.
AI / MCP access
Affise MCP server connects assistants like Claude straight to your account
Ask for partner-level ROAS or install trends in plain language.
Kept behind AppsFlyer's own UI
✅ Included in Affise MMP
Raw data that's actually yours
Full event-level export to S3 and BigQuery, by API, webhook, or scheduled bulk job. No per-row meter on top of the export. You point it at your warehouse and run your own queries, dashboards, and models.
Fraud filtering in the base product
Deterministic matching, probabilistic modeling, and SKAdNetwork support work against fake installs without a five-figure annual line item for the privilege.
Subscription growth at a glance
New subs, cancellations, and net growth update hourly. ARPU and ROI forecasting are in the same view, so you can compare pricing plans and promos without exporting anything.
AI you can point at your own numbers
The Affise MCP server connects assistants like Claude straight to your account. Ask for partner-level ROAS or last-week install trends in plain language — the kind of access AppsFlyer keeps behind its own UI.
Telegram Mini Apps
Native tracking from first launch to in-app purchase, back to the campaign that drove it. Not supported by AppsFlyer at any price.
CTV attribution
Roku, Fire TV, Apple TV, Android TV — correlated to downstream mobile installs. Not metered as a billable conversion.
The Real Cost Gap
The real cost gap is the add-on stack
AppsFlyer’s headline number is $0.07 per conversion. That number is the floor, not the bill.
iOS and Android bill separately, and starting in February 2026 your CTV and console installs count toward the meter too.
The result is a total cost of ownership that climbs every time you turn on a capability you assumed was included. Affise MMP folds attribution, fraud filtering, raw-data export, and cost reporting into the platform — and adds the affiliate and partner layer AppsFlyer doesn’t sell at any price.
Protect360
Fraud protection
ROI360
Cost & revenue aggregation
Data Locker
Raw data export
People-Based Attribution
Web attribution
All of the above included in Affise MMP platform