Web-to-App Tracking
Your best installs start on mobile web — a Meta ad, a TikTok creator, an affiliate link, a landing page. Then the store wipes the trail and they land in your dashboard as "organic." Affise MMP keeps the click attached from web tap to install to first purchase, so you fund the sources that actually drive revenue — and cut the ones that just look busy.
⏹️ Stop Losing Credit At the App Store
The Cost In The Gap
Every Web-to-App Journey Breaks in The Same Place:
The Store Sandbox
Cookies die, device IDs don’t carry, users switch phones — and last-click quietly credits the wrong channel. You’re not missing a few installs. You’re optimizing spend against a report that’s wrong.
Affise MMP closes it with deferred deep links, the Play Install Referrer, cookieless matching, and probabilistic modeling — so the install shows up tied to the click that earned it.
User clicks Meta / TikTok / affiliate link
Store sandbox wipes the trail
Install lands as "organic"
Deferred deep links + cookieless matching → click stays attached to install to first purchase with Affise MMP
Capabilities
Know Which Ads Actually Pay,
Not Just Which Ones Get Installs
See exactly which Meta, Google, Apple Search Ads, TikTok, and affiliate campaigns turn web visitors into installs, then into
paying users. One dashboard, every touchpoint, in real time. No tab-switching between Ads Manager, App Store Connect,
and your analytics.
Deferred deep linking
Land users on the exact screen they came for, even when the app installs after the click. Higher conversion, less drop-off.
Universal Links & App Links
Links open the app when it's installed, fall back to web when it isn't. Never a dead end.
Cookieless web-to-app matching
Bridge web and app without third-party cookies. GDPR and CCPA compliant by design.
Real-time postbacks
Feed attributed events straight back to Google, Meta, and your networks for faster, smarter bidding.
Raw data, no sampling
Full user-level logs to Snowflake, BigQuery, or your warehouse. Your data, your rules.
SKAdNetwork & AdAttributionKit
Accurate iOS measurement without guesswork.
Retargeting audiences
Turn on-site behavior into high-intent segments and win those users back.
See the report that ends the argument
When the chain holds, web spend, installs, and in-app revenue finally line up
against the same source. The channel that looked like your winner? Now you'll
know for sure.
✅ True ROAS in one view
Web spend, installs, and in-app revenue in the same source
✅ Affiliates paid on revenue, not touches
Credit goes to the source that earned it
✅ LTV cohorts that survive the install
Instead of resetting at it