Affise MMP vs Kochava
Your raw data, in real time — not three tiers up. Kochava is a strong measurement platform. But row-level reporting starts at its Foundation tier, true raw-data queries and custom ETL sit in the $2,000-a-month Enterprise tier. Affise MMP streams every event to your warehouse in real time as part of the platform — and runs your partner program in the same place.
The Core Difference
✅ Three things Affise does that a measurement-only
MMP makes you work for
Real-time raw data, included
Every click, impression, install, and in-app event streams to S3 or BigQuery the moment it happens — by API, webhook, or schedule. No per-row meter, no nightly batch, no climb to a $2,000/month Enterprise tier to query your own event data.
Deterministic APK tracking
Self-hosted APKs, Huawei AppGallery, alternative stores — measured with the same precision as a store install via install referrer and device-ID matching. Affise treats a self-hosted APK as a first-class install source, not a blind spot.
Subscription analytics, built in
New subscriptions, cancellations, and net growth at hourly precision, with ARPU and marketing-ROI forecasting in the same view. Compare pricing plans and promos without exporting anything. Kochava tracks subscription purchases as post-install events — the view is reporting work you do yourself.
Feature by Feature
Full comparsion
Feature
Kochava
Real-time raw data export
Included
Real-time via API and webhook, plus scheduled hourly / daily / weekly bulk to S3 and BigQuery. No per-row meter.
Row-level reporting from Foundation ($500/mo)
Raw-data queries and custom ETL/postbacks are Enterprise ($2,000/mo). Free-tier API capped ~100 calls/day, 30-day retention.
Enterprise tier required
Off-store / APK attribution
Self-hosted and third-party APK installs
measured deterministically via install referrer and device-ID matching, at store-level precision.
Strong store-link and SmartLink attribution; off-store APK flows are less of a first-class path.
Subscription analytics
Native dashboard
new subs, cancellations, net growth at hourly precision, ARPU, ROI forecasting.
Subscription purchases captured as post-install events
no dedicated subscription growth product.
Fraud detection
Included
Deterministic checks, probabilistic modeling, and SKAdNetwork validation reduce fake installs and double-counting.
Included on higher tiers — Traffic Verification, Global Fraud Blacklist, Fraud Console. A genuine Kochava strength.
Telegram Mini Apps
Native tracking from first launch to in-app purchase.
Not supported.
CTV attribution
Included
Roku, Fire TV, Apple TV, Android TV.
Supported, and well-regarded for CTV measurement.
Pricing model
Platform-based
including the partner layer.
Tiered
Free (10K conversions/mo), Foundation $500/mo, Enterprise from $2,000/mo, usage-based by conversions or MAU.
Setup
Self-serve start
data access in minutes. No credit card required.
Capable but complex
reviewers cite a steep learning curve and setup that often needs Kochava's team. Standard integrations commonly run 20–40 engineering hours.
Expanded postback system
Up to 9 postbacks per conversion
with custom rules — route one event to affiliates, clients, networks, and internal systems at once.
Postbacks to integrated partners on Free and Foundation
custom postbacks and ETL require Enterprise tier.
Enterprise tier required
API attribution
Full REST API to create installs and post-install events from any external system
SDK-optional
Server-to-server API supported
broad custom API and postback access is gated to higher tiers.
Real-time attribution
Real-time across every model and full event chain
the moment each event lands.
Real-time analytics on paid tiers
the free plan has limited real-time data processing.
The Cost Question
What Affise adds that a pure MMP can't
Kochava’s published pricing is refreshingly clear — Free up to 10K conversions a month, Foundation at $500, Enterprise from $2,000. The cost that doesn’t show on the pricing page is what it takes to get full value.
Raw-data queries and custom ETL live at the Enterprise tier. Standard integrations commonly run 20–40 engineering hours. Consulting or custom integration work is billed on top. Reviewers are consistent that the platform is powerful but takes real effort to set up.
Affise includes real-time raw data, deterministic off-store attribution, subscription analytics, and the partner layer in one platform — so the capabilities you’d assemble across Kochava tiers and engineering hours are there from the start.
Raw data queries & custom ETL
Enterprise tier — from $2,000/mo
Custom postbacks
Enterprise tier required
Standard integrations
Commonly 20–40 engineering hours
Subscription analytics view
Reporting work you build yourself
Partner program
Not included at any tier
All of the above included in Affise MMP — one bill, one source of truth