OEM Tracking & Attribution

Attribution that doesn't depend on the Play Store

Alternative stores rarely pass Google's Install Referrer. Affise MMP stitches OEM installs back to the originating click with device-level matching and probabilistic modeling, so an install from GetApps, AppGallery or a HeyTap push is credited to the campaign that drove it — not absorbed into organic.

Preload and Dynamic Preload measurement

Track Dynamic Preloads delivered through Google Play Auto-Install (PAI) on first boot, alongside on-device recommendations, from the device's first power-on through to in-app purchase. See which preload partner and which SKU produced retained users — not just install counts.

Deduplication against organic and your other channels

OEM installs that fall in the same window as a Play Store visit are the most common source of inflated organic and double-paid conversions. Set your own attribution windows and dedup rules so each install is credited once — across OEM, paid social, and search.

Fraud validation on first-party traffic

OEM inventory is cleaner than most: the impression and the install both happen on hardware the manufacturer controls, with no network sitting in the middle. Affise MMP still checks every install with device-level signals and rejection rules, so you catch the edge cases and keep partner reporting honest.

Real-time postbacks and raw data, your way

Fire install and in-app event postbacks back to each OEM network in real time for optimization, and push the same events to your BI stack, warehouse, or internal tools via webhook or REST API. Export raw, user-level data whenever you need it — no sampling, no wait.