Affise MMP vs Adjust
Adjust measures your app. Affise runs your whole program. Adjust tells you a media source delivered an install — then leaves you to manage that partner, their links, and their payouts somewhere else.
The Core Difference
Where Adjust leaves
a performance team short?
Platform-based pricing, including the partner layer.
Attribution and fraud filtering aren't sold as separate per-user meters. The partner who drove an install, the payout it triggered, and the in-app events that followed all live in the same platform.
Adjust
MTU-based pricing,
quote-only
Contracts carry MTU caps, and going over triggers overage fees that commonly run well above your base rate. Fraud prevention adds an estimated 15–30% when licensed separately. None of it includes a partner program — a performance team still carries the cost of a second platform.
Feature by Feature
Full comparsion
Feature
Adjust
Pricing model
Platform-based, including the partner layer
Attribution and fraud filtering aren't sold as separate per-user meters.
MTU-based and quote-only
Caps on tracked users, overage fees above base rate, and multi-year terms as the path to better pricing.
Web attribution
Treats web as its own channel with full Web SDK
support configurable attribution windows, UTM-based tracking, and organic traffic analysis.
Treats web as mobile
counts the first web session as an install. No attribution window configuration. Web attribution is a paid add-on.
Paid Add-on
Web-to-App tracking
Dynamic web-to-app attribution
with UTM/custom parameters. Deep links for any CTA button. Full funnel analysis from web to app conversion.
Limited to fixed Smart Banners
with static tracking only.
Fraud detection
Included
Deterministic checks, probabilistic modeling, and SKAdNetwork validation against fake and duplicated installs.
Adjust Prevent is commonly a separate module
roughly +15–30% on contract value, per third-party pricing analyses.
Off-store / APK attribution
Self-hosted and third-party APK installs
measured deterministically via install referrer and device-ID matching, at store-level precision.
Strong store-link and SmartLink attribution; off-store APK flows are less of a first-class path.
Raw data export
Included
Every click, impression, install, and in-app event to S3 or BigQuery, by API, webhook, or scheduled bulk job. No per-row meter.
Available
but depth of data access and several reporting capabilities are gated to higher tiers or add-ons.
Tier-gated
CTV attribution
Included in the platform
Roku, Fire TV, Apple TV, and Android TV impressions and clicks tied to downstream installs.
Supported, with cross-platform coverage tied to your plan and tracked-user terms.
Subscription analytics
A native dashboard for new subscriptions, cancellations, and net growth
at hourly precision, plus ARPU and ROI forecasting.
Available; deeper subscription reporting tends to sit in higher tiers.
Expanded postback system
Up to 9 postbacks per conversion with custom rules
one event notifies affiliates, clients, networks, and internal systems together.
Global and partner callbacks fire per event in real time
configured per partner. No equivalent multi-postback-per-conversion rule builder.
API attribution
Full REST API to create installs and events from any external system
SDK-optional, keyed on device ID, GAID/AAID, or IDFA.
Server-to-server API for installs and events, available alongside the SDK.
Real-time attribution
Real-time across every model and full event chain
the moment each event lands.
Real-time callbacks and attribution; cross-platform event reporting is tied to plan and tracked-user terms.
Partner program
Attribution and partner management in one platform
Partner payouts, links, and in-app events all in the same system.
Measurement only
Partner relationships sit in a separate tool — you spend real time keeping the two in sync.
✅ Included in Affise MMP
Partner program and attribution in one system
With Affise, the partner who drove an install, the payout it triggered, and the in-app events that followed all live in the same platform. With Adjust, measurement sits in one tool and the partner relationship in another.
Fraud filtering without a separate invoice
Deterministic matching, probabilistic modeling, and SKAdNetwork checks work against fake installs as part of the platform — not a module that adds a quarter to a third on top of your contract.
Data you point at your own warehouse
Full event-level export to S3 and BigQuery by API, webhook, or scheduled bulk job, with no per-row meter and no tier gate on getting your own data out.
Web as a real channel
Full Web SDK support, configurable attribution windows, UTM-based tracking, and organic traffic analysis. Not a paid add-on that counts a web session as an install.
Dynamic web-to-app tracking
UTM/custom parameters, deep links for any CTA button, full funnel analysis from web to app conversion. Not fixed Smart Banners with static tracking only.
Subscription growth at a glance
New subs, cancellations, and net growth update hourly. ARPU and ROI forecasting in the same view — not locked to a higher tier.
The Cost Question
The cost question, honestly
Adjust earns its reputation for cleaner pricing than conversion-billed competitors. The catch is what sits outside the base number.
Fraud prevention adds an estimated 15–30% when it’s licensed separately. MTU caps mean a good growth month can push you into overage rates that run above your contracted price. Audience building and incrementality testing land in higher tiers.
Affise folds attribution, fraud filtering, raw-data export, and the partner layer into one platform. For a team whose growth runs through partners, that’s not a feature-count argument — it’s one bill instead of two and one source of truth instead of a reconciliation job.
Fraud prevention (Adjust Prevent)
~+15–30% on contract value
MTU overage fees
Good growth month = above contracted rate
Audience building & incrementality
Higher tiers only
Partner program
Not included — second platform required
All of the above included in Affise MMP — one bill, one source of truth