Taptica

Taptica is a global mobile advertising partner focused on helping app advertisers acquire valuable users — users who go beyond the install to actively engage, convert, and generate long‑term impact. 

We work with mobile advertisers worldwide, delivering performance-driven user acquisition across CPI and CPA models (including CPL, CPP, and other in-app models). Our campaigns are optimized toward post-install engagement and downstream performance, enabling brands to scale efficiently across a wide range of markets, devices, and traffic types. 

As part of Nexxen International, a publicly traded company, Taptica operates at the highest industry standards — offering the credibility, stability, and transparency trusted by leading global advertisers.  

What We Do 

• Performance-focused user acquisition (CPI & CPE) 
• Campaign management optimized for engagement and LTV 
• Scalable global reach across iOS and Android 
• Data-driven optimization beyond the install 

How Taptica Drives Performance 

Taptica delivers results by activating the right users through a diverse mix of premium mobile traffic sources. Our media strategy combines: 

• Trusted in-house ad networks built on long-standing relationships 
• Direct access to high-quality mobile app inventory 
• A broad range of mobile traffic formats and sources tailored to campaign goals 

By continuously optimizing and balancing these inventory types in real time, we ensure advertisers reach the right users — at scale, without compromising quality. 

 Quality & Transparency 

Quality is central to everything we do. Every new traffic source undergoes a strict onboarding and validation process, and sources that fail to meet our performance benchmarks are removed. 

With over 18 years of experience, Taptica has built deep, long-term relationships across the mobile ecosystem — allowing us to quickly identify the inventory that best fits each campaign and deliver strong results from day one.