Single Links
A Single Link is a single, universal tracking URL used to power campaigns across multiple platforms (iOS and Android) and various marketing channels.
This functionality simplifies link management, reduces the chance of human error, and ensures a smooth user journey for every click.
⚡️ Universal Attribution for Seamless Cross-Platform Campaigns
How Single Links Work?
A small step-to-step guide:
Click Event
A user clicks the Single Link URL from any source (e.g., social ad, email, partner tracking).
Device Detection:
The Affise MMP system instantly analyzes the User-Agent and IP address to identify the operating system (iOS, Android, or other).
Intelligent Routing
iOS Devices
Traffic is automatically routed to the Apple App Store URL or a specific iOS destination.
Android Devices
Traffic is automatically routed to the Google Play Store URL or a specific Android store.
Attribution
The system attributes the click to the corresponding app and records all associated campaign parameters, enabling accurate reporting.
Single Links’ Advantages
Instead of managing a separate attribution link for every operating system, the Single Link acts as an
intelligent router. Upon a user click, the system instantly analyzes the user's device and operating
system, automatically redirecting them to the correct destination, such as the relevant App Store (iOS)
or Google Play Store (Android).
✅ Simplified Campaign Creation
You only need one link for distribution, significantly reducing the complexity and time required to set up multi-platform campaigns across all partners and channels.
✅ Multi-Platform Attribution
The link automatically handles the routing logic, guaranteeing that every click is recorded and attributed to the correct application and source, regardless of the user's device type.
✅ Seamless User Experience
Users are guaranteed to land on the correct destination (iOS App Store or Google Play Store) without manual effort or broken links, leading to higher conversion rates.
✅ Foundation for Deep Linking
Single Links are the prerequisite for implementing deep linking, allowing you to route users who already have the app installed directly to specific in-app content.
✅ Universal Utility
This single URL can be used everywhere—in your paid media, social posts, email campaigns, SMS messages, and even behind a QR code.