Close the Loop
Go beyond installs. Our Uninstall Analytics solution monitors app removals to help you optimize app performance, enhance user experience, and prevent losing valuable customers before it’s too late.
⚡️ Master Your
Churn with Precise Uninstall Tracking
Why You Can’t Afford to Miss the Uninstall Event
Every uninstallation is a vote of no confidence—a lost customer. If you’re not tracking this event, you're operating with a critical blind spot. This leads to:
Inaccurate ROI
You spend money on poor-quality channels whose users immediately churn, inflating your perceived campaign performance and LTV.
Wasted Retargeting Spend
You continue to market to "active" users who have already removed your app.
Hidden Flaws
Critical issues in your app’s performance, onboarding, or UX go unmeasured because you don't connect the uninstall reason to user behavior.
How We Track App Uninstalls
on iOS and Android
Affisemmp transforms the uninstall from a silent failure into a powerful, actionable data point 🔥
Uninstall Tracking is the critical process of reliably detecting when a user removes your app. We implement best-in-class, platform-specific techniques through your Mobile Measurement Partner (MMP) to ensure data integrity and real-time alerts. This is how to track app uninstalls accurately:
Android
Utilizes silent push notifications (e.g., FCM pings). A specific error code is returned when the notification fails to deliver to the uninstalled app, providing a near-immediate detection.
✅ Enables fast campaign adjustments and real-time segmentation
iOS
Relies on the APNS (Apple Push Notification Service) feedback loop. We strategically monitor token validity and persistent delivery failure after a period of inactivity, confirming the removal.
✅ Leverages Apple’s own service to confirm the app’s absence from the device
Reinstall Tracking We don't just track the loss; we track the win-back. By monitoring subsequent reinstalls, you can accurately measure the ROI of your re-engagement campaigns and see which strategies are most effective at bringing customers back.
Actionable Analytics
to Boost Retention and ROI ⚡️
Effective Uninstall Analytics provides the most direct path to improving your app’s bottom line. Use this data to strategically
✅ Optimize Campaign Spend
Immediately identify the acquisition channels and campaigns that yield high-churn users. Stop spending money on users who leave within the first 24 hours, directly boosting your overall ROI.
✅ Enhance User Experience (UX)
Correlate uninstalls with in-app actions—did users leave after hitting a frustrating bug? Was it immediately after the first paywall? This data guides your product teams to optimize app performance and eliminate friction points.
✅ Prevention & Win-Back
Segment users who are showing high-risk, pre-churn behavior. Deploy targeted, deep-linked notifications to intervene and prevent losing valuable customers before they click "Delete."
Data Integrity
Meets Strategic Consulting
We ensure your Uninstall Tracking setup is accurate, compliant, and ready to
deliver clear, strategic recommendations.
📱 MMP Expertise
We are platform-agnostic, providing seamless setup and integration across all major Mobile Measurement Partners (AppsFlyer, Singular, Adjust, Kochava, etc.).
🔻 True Churn Rate
We provide the most accurate churn and retention metrics, allowing you to confidently calculate the true Lifetime Value (LTV) of your acquired customers.
📊 CX-Driven Results
Our focus is on turning technical tracking into a CX advantage, ensuring a better experience for every user who stays.