In-stream Ad

How in-stream ads work

In-stream ads are typically served in real time alongside the content the user is consuming. For video platforms, this may include pre-roll ads that play before a video begins, mid-roll ads that appear during the content, or post-roll ads that run at the end. In gaming environments, rewarded in-stream ads offer users tangible incentives, such as extra lives, virtual currency, or other in-game rewards, in exchange for watching a short video or interacting with the ad.

This integration ensures that advertisements reach users when they are already engaged, increasing the likelihood that the content will be noticed and absorbed. By embedding ads into the natural flow of content, brands can communicate their message in a way that feels relevant rather than disruptive, enhancing both user experience and ad effectiveness.

Benefits for advertisers

• Generate higher engagement and completion rates compared to traditional display or banner ads

• Encourage users to watch ads fully, interact, or follow through on calls-to-action, such as app installs or clicks

• Increase brand awareness and ad recall by delivering messages in immersive, attention-focused contexts

• Use rewards or incentives in gaming environments to motivate voluntary participation and engagement

• Enhance user experience while driving meaningful results, combining engagement, visibility, and satisfaction

Common examples of in-stream ads

• Pre-roll, mid-roll, or post-roll video ads in apps or streaming platforms

• Rewarded ads in mobile games offering in-game benefits

• Sponsored posts or native ads integrated into social media feeds