TaurusX is one of the first AI-powered DSPs to combine Dynamic Creative Optimization technology with interactive creativity. By continually testing and optimizing ad creatives, we help advertisers achieve their KPIs, such as click-through rate, conversion rate, and engagement rate. Moreover, our In-house BI tool Mega provides advertisers with multi-granularity reports, even from creative dimensions in real time to help them make strategic decisions. Founded in 2015, TaurusX is comprised of 200+ specialists in over 9 cities across the globe: Singapore, Palo Alto, Hong Kong, Nanjing and etc. It serves more than 500 brands for clients across JAPAC, SEA and the Americas regions.