Short Links
A short link is a compressed, custom-branded version of a standard, parameter-rich Affise tracking URL.
When a user clicks the shortened URL, they are immediately redirected to the original, full tracking link. This process ensures accurate attribution while offering several key advantages over using long, complex links directly in your campaigns.
⚡️ Enhanced Tracking, Branding and Growth
Short Links’ Advantages
📢 Marketing and Branding
✅ Increased Trust & CTR
Short, clean URLs are perceived as more legitimate and trustworthy than long, complex links, leading to higher Click-Through Rates (CTR), especially in limited-space or casual contexts like social media and SMS.
✅ Enhanced Brand Recognition
By utilizing your branded domain in the short link, every user interaction reinforces brand recognition and loyalty, turning a utility into a branding opportunity.
✅ Simplicity and Memorability
Shortened URLs are easier for users to remember, type, and share organically, fostering peer-to-peer discovery.
⚙️ Technical and Platform Performance
✅ Dynamic Parameter Management
With Affise MMP, you can update tracking parameters (macros) associated with a short link in the platform dashboard without changing the short link itself. This means you never need to replace or redistribute an existing link or associated QR code.
✅ Adblock Evasion
Short links can prevent your standard Affise tracking URL from being blocked by certain ad-blocking services or similar restrictive tools, ensuring your clicks are always recorded.
✅ Character Limit Compliance
Short URLs are essential for channels like SMS marketing or certain social media platforms where character limits are strictly enforced.
When to use?
Leverage Affise MMP short links in channels where link presentation and space
limitations are critical:
SMS & Messaging Campaigns
Save characters and improve CTR in high-priority channels like SMS, WhatsApp, and Telegram.
Social Media Marketing
Use clean, branded links on platforms like Instagram, Twitter, and Facebook to maintain a professional look and maximize engagement.
QR Codes
When generating QR codes, the associated short link results in a less dense and easier-to-scan code, leading to better traction with your out-of-home or print advertising.
Influencer Marketing
Provide influencers with trusted, branded short links to promote your app across various channels, all while tracking performance centrally.