Unify Your Web and App Marketing
Stop guessing. Affise MMP delivers privacy-focused web and app attribution with real-time analytics to connect every touchpoint, from click to conversion, across every device.
🚀️ True Cross-Platform Attribution Starts Here
Gain a Single Source
of Truth for Your Entire Funnel
Web attribution is complicated by channel fragmentation. Affise MMP provides unbiased,
independent data aggregation, eliminating data silos between your mobile app and web
campaigns. Get a holistic view of user journeys to optimize spend where it matters most.
Key Metrics We Measure
✅ Web Event Tracking
Track and attribute every crucial event, from sign-ups and purchases to custom web interactions.
✅ Web-to-App
Seamlessly attribute users who start on the web and convert in the app.
✅ Omnichannel ROI
Combine web costs, in-app revenue, and web conversions for true ROI/ROAS insights.
Pillar Features: Your Four Keys to Growth
Privacy-First Web Measurement
📈 Future-Proof Your Growth Strategy
✅ Comprehensive Privacy Compliance
Maintain user trust and regulatory compliance (GDPR, CCPA) with first-party data collection and server-side tracking solutions.
✅ Cookieless Web-to-App
Utilize advanced, privacy-safe linking technology to bridge the attribution gap between mobile web and native app environments without relying on third-party cookies.
Real-Time Analytics & Optimization
📊 Actionable Insights at the Speed of Business
✅ Real-Time Funnel Reporting
Analyze web and app data instantly to identify high-value acquisition sources and drop-off points in your conversion paths.
✅ Web Event Postbacks
Automatically send aggregated Web event tracking data back to your ad partners (e.g., Google Ads, Meta) for immediate campaign optimization and improved bidding efficiency.
Complete Data Ownership & Flexibility
🧩 Raw Data Export & Seamless Integration
✅ Unrestricted Raw Data Access
Export user-level logs and aggregated attribution data, including every Web event, directly to your data warehouse (e.g., Snowflake, BigQuery) with no sampling or limitations.
✅ Marketing ETL
Automatically clean, normalize, and unify performance data from all your ad networks and marketing platforms with your Affise attribution data.
Enhanced Retargeting & Engagement
🔗 Re-Engage High-Value Web Users
✅ Dynamic Retargeting Audiences
Create precision segments of users based on their on-site behavior and push them to media partners for high-conversion retargeting campaigns.
✅ Deep Linking
Guide users who click an ad or link on your web landing page directly to the most relevant content inside your app, reducing friction and boosting conversion rates.