Tips & Guides — 15 Oct 2025

Affise MMP Meets Agentic AI – Automate, Optimize, Accelerate

The era of static dashboards and manual campaign tweaks is coming to an end. Welcome to the AI Agentic world - where autonomous AI agents not only ...

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Tips & Guides —

Attribution Measurement with Full Privacy and Cost Tracking

In the ever-evolving world of mobile marketing, attribution measurement is a cornerstone of campaign success. But as user privacy becomes a central co ...

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Tips & Guides — 29 Jul 2024

Optimizing User Acquisition with Mobile Attribution Data

Use to the fullest the power of mobile attribution data to revolutionize your user acquisition strategies. By understanding where your users come fr ...

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Tips & Guides — 28 Jul 2024

Navigating Risks in Mobile Attribution: A Guide for Marketers

While mobile attribution is a powerful tool for marketers, it carries significant risks related to privacy, security, and data integrity. Th ...

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Tips & Guides — 07 Jul 2024

Top 5 Mobile Attribution Models and When to Use Them

In the rapidly evolving landscape of mobile marketing, understanding user interactions with advertising before app downloads or purchases is crucial. ...

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Tips & Guides — 07 Nov 2023

Understanding Last Touch Attribution: Key Use Cases and Benefits

Last touch attribution has become increasingly relevant in scenarios where the final interaction significantly impacts consumer conversion decisions. ...

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