Leveraging Affise MMP for 35% More App Installs in Financial Apps

A leading global microcredit company, dedicated to offering financial services to underserved communities, faced significant challenges in tracking user interactions, attributing app installs, and optimizing marketing spend. To overcome these hurdles, they integrated Affise MMP—a comprehensive mobile attribution solution known for its custom event setup, advanced S2S integration, and access to raw data.

The integration process was seamless, completed within five days with the support of Affise's dedicated onboarding manager. The platform’s intuitive interface and pre-configured events minimized the learning curve, enabling the company to quickly leverage Affise MMP's robust features.

The results were impressive: app installs surged by 35% within six months, loan processing efficiency improved, and user retention rates soared. Affise MMP's precise tracking and reporting tools allowed the company to optimize their marketing spend and expand their market reach effectively.

This case study highlights how integrating Affise MMP empowered the company to enhance their marketing efforts, reduce costs, and improve service quality, aligning with their mission to provide accessible financial solutions. The company highly recommends Affise MMP to other fintech firms seeking to elevate their mobile attribution and user acquisition strategies.