Aggregating Digital Ad Spend for MAX ROAS
Track aggregate digital ad spend and measure marketing ROI to optimize campaigns and maximize budget efficiency across all platforms and channels.
Stop Guessing. Start Growing.
Every uninstallation is a vote of no confidence—a lost customer. If you’re not tracking this event, you're operating with a critical blind spot. This leads to:
🤔 The True Cost of Data Fragmentation
Siloed Spend Data
Your Total Ad Spend is scattered across dozens of platforms. Each uses different metrics, time zones, and reporting schemas, making it impossible to see a cohesive financial truth.
Inaccurate ROI
Without precise Ad Spend Tracking linked to revenue, your calculated Marketing ROI is often inflated or understated. You can't trust your profit metrics.
Slow Decision Cycles
Manual data wrangling and reconciliation consumes analyst time. Optimization decisions are delayed, leading to missed opportunities for maximizing budget efficiency.
The Affise Solution
⚡️ Unified Financial Data. Unstoppable Optimization.
Data streams continuously, allowing you to spot an underperforming creative or an inflated CPC on a specific platform within minutes. You can instantly shift budget from channels showing diminishing returns to those demonstrating the highest LTV and ROAS, maximizing every dollar of your Total Ad Spend.
Achieve True, Universal ROI Measurement
You cannot calculate an accurate Return on Investment if the 'Spend' figure is missing pieces or misaligned with the 'Revenue' figure. Affise uses deep, real-time integrations to pull raw cost data at the most granular level. This data is immediately mapped to the exact corresponding install and in-app revenue events, ensuring a perfectly aligned and universal calculation of profitability across all channels, enabling the accurate calculation of blended ROAS.
Drive Unprecedented Budget Efficiency
Wasted ad budget is not a lack of effort; it's a lack of real-time visibility. Aggregation turns Ad Spend Tracking from a retrospective exercise into a proactive optimization tool for your Digital Ad Spend. Data streams continuously, allowing you to spot an underperforming creative or an inflated CPC on a specific platform within minutes. You can instantly shift budget from channels showing diminishing returns to those demonstrating the highest LTV and ROAS, maximizing every dollar of your Total Ad Spend.
The Financial Layer for Autonomous Growth (Agentic AI)
Ad Spend Aggregation is the foundation for your next-generation growth engine. Affise provides the robust, accurate financial inputs necessary for your tools and internal algorithms to perform Autonomous Budget Allocation. Give your AI the complete financial picture to intelligently maximize ROAS and scale performance faster than ever before.
Audience Benefits
For User Acquisition Managers
✅ Actionable Insights
Stop wasting valuable time wrangling spreadsheets. Spend more time on creative strategy, and let Affise automatically identify which ad networks, campaigns and creatives are truly profitable.
For Data/BI Teams
✅ Reconciliation & Trust
Get a single, clean, and reliable data feed for all marketing spend. Our unified, exportable financial audit trail simplifies reconciliation and allows for seamless loading into your BI or data warehouse.
