ZM team and Affise: centralized media buying management within a huge corporation

The ZM team is a leading media buying company in the iGaming sector. Their exceptional reputation in the industry is well-established, earning respect from both marketers and advertisers. The well-developed infrastructure of departments enables them to accommodate the needs of nearly 200 media buyers, offering global advertisers access to traffic sources like Facebook, PPC, and SEO.

To manage activities of such scale, careful structuring and optimization of internal processes were necessary. In this context, the ZM team looked for a solution that would enable centralized management of traffic for all media buying teams within their broad business structure.

Discover how the ZM team found a way to centrally manage media buying within their large holding using Affise.