Posts
Learn What Outcome-based Marketing Is and How Your Business Can Benefit from It
Download Your eBook →
Tips & Guides — 13 Oct 2026
Best Mobile Attribution Software in 2027: 7 Platforms Compared
Mobile app marketing has become more complex than simply tracking installs and counting clicks. A campaign might generate thousands of downloads, but
Read more →
Tips & Guides — 04 Aug 2026
Questions to Ask Before Switching MMPs
Nobody switches Mobile Measurement Partners on a whim. It's one of those decisions that looks simple from the outside: "just move the data over", and
Tips & Guides — 30 Jul 2026
Choosing an MMP in 2026
The mobile app ecosystem has become more competitive than ever. User acquisition costs continue to rise, privacy regulations are reshaping attribution
Success Hacks — 09 Jul 2026
Case Study: How a Ride-Hailing Company Saved on Mobile Measurement by Switching from Adjust to Affise
A large ride-hailing service operating across multiple cities came to Affise as an inbound lead. Like many growing mobile businesses, the company was
