Stop Measuring Installs. Start Scaling Profitable Subscribers
Affise mobile attribution and subscription analytics deliver the true Lifetime Value (LTV) you need to optimize campaigns and reduce churn.
The Subscription App Challenge
When does a trial user become a profit?
For subscription apps, traditional attribution stops at the install. You need to connect marketing spend directly to post-install events like Trial Start, Paid Activation, and Renewal. Without this data, you're scaling based on hope, not revenue.
Affise Subscription Metrics Analytics tracks every micro-conversion - from the first touchpoint to the 12th renewal - giving you a unified, profitable view of your user acquisition efforts.
Core Optimization Features
Calculate True LTV, Guaranteed.
Go beyond gross revenue. Affise aggregates and normalizes subscription data, automatically accounting for Store Commissions, Taxes, and Refunds to calculate your Net Revenue. You instantly know the exact moment a campaign becomes profitable.
✅ LTV:CAC Ratio – See it in real-time
Pinpoint High-Value Channels & Reduce Churn
Segment users by acquisition source, ad creative, subscription tier, and geography. Our cohort reports let you analyze performance over time, identifying which campaigns bring in users who convert from trial and renew for the long-term.
✅ Trial-to-Paid Conversion Rate (Broken down by Ad Set)
Subscription Lifecycle Tracking, Simplified.
Integrate effortlessly with major subscription management services. Automatically record critical lifecycle events: Free Trial Start, Paid Activation, Billing Retry, Renewal, Grace Period, and Cancellation. Link every event back to the original ad impression.