{"id":58463,"date":"2026-05-21T19:44:03","date_gmt":"2026-05-21T16:44:03","guid":{"rendered":"https:\/\/affisemmp.com\/?post_type=glossary-term&#038;p=58463"},"modified":"2026-09-03T13:03:40","modified_gmt":"2026-09-03T10:03:40","slug":"attribution-link","status":"publish","type":"glossary-term","link":"https:\/\/affisemmp.com\/ru\/glossary-term\/attribution-link\/","title":{"rendered":"Attribution Link"},"content":{"rendered":"<h2 data-path-to-node=\"2\">How an Attribution Link Works<\/h2>\n<p data-path-to-node=\"3\">When a user interacts with a mobile ad, the attribution link initiates a split-second, behind-the-scenes tracking sequence before the user even reaches the app store.<\/p>\n<div class=\"attachment-container unknown\">\n<div class=\"sequence-container\">\n<div class=\"sequence-event ng-star-inserted\">\n<div class=\"sequence-event-content\">\n<div class=\"sequence-event-description gds-body-l\"><strong><span class=\"only-show-to-message-actions\" data-test-id=\"sequence-export-header\">1.The Click and Redirect:Capturing the data.<\/span><\/strong><\/p>\n<p class=\"ng-star-inserted\">A user taps on a banner, video, or native ad. They are momentarily routed through the MMP&#8217;s attribution link. During this millisecond redirect, the link captures critical context: the network source, campaign ID, timestamps, IP address, and device identifiers (like GAID for Android or IDFA for iOS).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sequence-event ng-star-inserted\">\n<div class=\"sequence-event-content\">\n<div class=\"sequence-event-description gds-body-l\"><strong><span class=\"only-show-to-message-actions\" data-test-id=\"sequence-export-header\">2.App Store Routing:Seamless user experience.<\/span><\/strong><\/p>\n<p class=\"ng-star-inserted\">The user is instantly redirected to the appropriate destination\u2014the Apple App Store, Google Play Store, or a direct APK download page\u2014to install the app.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sequence-event ng-star-inserted\">\n<div class=\"sequence-event-content\">\n<div class=\"sequence-event-description gds-body-l\"><strong><span class=\"only-show-to-message-actions\" data-test-id=\"sequence-export-header\">3.The First Open:Triggering the SDK.<\/span><\/strong><\/p>\n<p class=\"ng-star-inserted\">Once the user downloads and opens the app for the first time, the Affise MMP SDK (Software Development Kit) fires a signal back to the server.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sequence-event ng-star-inserted\">\n<div class=\"sequence-event-content\">\n<div class=\"sequence-event-description gds-body-l\"><strong><span class=\"only-show-to-message-actions\" data-test-id=\"sequence-export-header\">4.The Match:Connecting click to install.<\/span><\/strong><\/p>\n<p class=\"ng-star-inserted\">The MMP compares the first-open data to the clicks recorded by the attribution links. Using deterministic methods (like Device ID matching or Google Play Referrer) or probabilistic modeling, the MMP links the install back to the specific ad click that drove it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sequence-event ng-star-inserted\">\n<div class=\"sequence-event-content\">\n<div class=\"sequence-event-description gds-body-l\"><strong><span class=\"only-show-to-message-actions\" data-test-id=\"sequence-export-header\">5.The Postback:Reporting the conversion.<\/span><\/strong><\/p>\n<p class=\"ng-star-inserted\">Finally, the MMP sends a postback (a server-to-server ping) to the winning ad network, crediting them for the install and displaying the conversion in your Affise MMP dashboard.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 data-path-to-node=\"6\">The Anatomy of an Attribution Link<\/h2>\n<p data-path-to-node=\"7\">An attribution link looks like a long string of text filled with unique parameters. These parameters tell the MMP exactly what to track and how to categorize the incoming user.<\/p>\n<p data-path-to-node=\"8\">Here are the most common parameters found in an Affise MMP tracking link:<\/p>\n<table data-path-to-node=\"9\">\n<thead>\n<tr>\n<td><strong>Parameter<\/strong><\/td>\n<td><strong>Function<\/strong><\/td>\n<td><strong>Why It Matters<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"9,1,0,0\"><b data-path-to-node=\"9,1,0,0\" data-index-in-node=\"0\"><code data-path-to-node=\"9,1,0,0\" data-index-in-node=\"0\">pid<\/code> (Partner ID)<\/b><\/span><\/td>\n<td><span data-path-to-node=\"9,1,1,0\">Identifies the specific affiliate or ad network driving the traffic.<\/span><\/td>\n<td><span data-path-to-node=\"9,1,2,0\">Crucial for ensuring the right partner gets paid for the conversion.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"9,2,0,0\"><b data-path-to-node=\"9,2,0,0\" data-index-in-node=\"0\"><code data-path-to-node=\"9,2,0,0\" data-index-in-node=\"0\">offer_id<\/code><\/b><\/span><\/td>\n<td><span data-path-to-node=\"9,2,1,0\">Identifies the specific app or product being promoted.<\/span><\/td>\n<td><span data-path-to-node=\"9,2,2,0\">Allows you to run multiple apps or campaigns simultaneously without data overlap.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"9,3,0,0\"><b data-path-to-node=\"9,3,0,0\" data-index-in-node=\"0\"><code data-path-to-node=\"9,3,0,0\" data-index-in-node=\"0\">clickid<\/code><\/b><\/span><\/td>\n<td><span data-path-to-node=\"9,3,1,0\">A unique, dynamically generated ID for that specific ad click.<\/span><\/td>\n<td><span data-path-to-node=\"9,3,2,0\">Essential for postbacks; guarantees that every conversion can be traced to a single, unique user action.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"9,4,0,0\"><b data-path-to-node=\"9,4,0,0\" data-index-in-node=\"0\"><code data-path-to-node=\"9,4,0,0\" data-index-in-node=\"0\">sub1<\/code> &#8212; <code data-path-to-node=\"9,4,0,0\" data-index-in-node=\"7\">sub8<\/code><\/b><\/span><\/td>\n<td><span data-path-to-node=\"9,4,1,0\">Customizable sub-parameters for granular tracking.<\/span><\/td>\n<td><span data-path-to-node=\"9,4,2,0\">Used to track specific creatives, ad placements, target audiences, or publisher sub-sources.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"9,5,0,0\"><b data-path-to-node=\"9,5,0,0\" data-index-in-node=\"0\"><code data-path-to-node=\"9,5,0,0\" data-index-in-node=\"0\">gaid<\/code> \/ <code data-path-to-node=\"9,5,0,0\" data-index-in-node=\"7\">idfa<\/code><\/b><\/span><\/td>\n<td><span data-path-to-node=\"9,5,1,0\">Google Advertising ID or Apple&#8217;s Identifier for Advertisers.<\/span><\/td>\n<td><span data-path-to-node=\"9,5,2,0\">Allows for precise, deterministic matching between the click and the app install.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 data-path-to-node=\"11\"><strong>Why Attribution Links are Critical for Advertisers<\/strong><\/h2>\n<p data-path-to-node=\"12\">Without an MMP providing reliable attribution links, advertisers are flying blind. Utilizing standard tracking URLs provides three immediate benefits to your user acquisition strategy:<\/p>\n<ol start=\"1\" data-path-to-node=\"13\">\n<li>\n<p data-path-to-node=\"13,0,0\"><b data-path-to-node=\"13,0,0\" data-index-in-node=\"0\">Accurate ROI and ROAS Measurement:<\/b> By knowing exactly which networks, campaigns, and creatives yield the highest Lifetime Value (LTV), marketers can scale profitable campaigns and pause failing ones.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,1,0\"><b data-path-to-node=\"13,1,0\" data-index-in-node=\"0\">Fraud Prevention:<\/b> Advanced tracking links capture the granular device and IP data necessary to feed into Affise MMP\u2019s fraud-detection suites. This prevents bad actors from claiming credit for organic installs via click spamming or install hijacking.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,2,0\"><b data-path-to-node=\"13,2,0\" data-index-in-node=\"0\">Advanced Routing with Single Links:<\/b> Modern attribution platforms offer cross-platform routing. Instead of generating a different link for iOS and Android, tools like <b data-path-to-node=\"13,2,0\" data-index-in-node=\"166\">Affise Single Links<\/b> act as intelligent routers\u2014detecting the user&#8217;s operating system upon click and sending them to the correct store seamlessly.<\/p>\n<\/li>\n<\/ol>\n<h2 data-path-to-node=\"14\"><strong>Enhancing Attribution with Affise MMP<\/strong><\/h2>\n<p data-path-to-node=\"15\">The landscape of attribution links has evolved significantly due to privacy frameworks like Apple&#8217;s App Tracking Transparency (ATT). Affise MMP enhances standard link tracking by offering:<\/p>\n<ul data-path-to-node=\"16\">\n<li>\n<p data-path-to-node=\"16,0,0\"><b data-path-to-node=\"16,0,0\" data-index-in-node=\"0\">Customizable Attribution Windows:<\/b> Control exactly how long after a click (or impression) an install can still be credited to a campaign.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,1,0\"><b data-path-to-node=\"16,1,0\" data-index-in-node=\"0\">Granular In-App Event Tracking:<\/b> Attribution links don&#8217;t just stop at the install; they lay the groundwork to track post-install events like registrations, level completions, or in-app purchases back to the original source.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,2,0\"><b data-path-to-node=\"16,2,0\" data-index-in-node=\"0\">SKAdNetwork Support:<\/b> Privacy-compliant tracking that bridges the gap between traditional attribution links and modern iOS privacy requirements.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false},"class_list":["post-58463","glossary-term","type-glossary-term","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is an Attribution Link? 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