{"id":58451,"date":"2026-05-21T18:57:08","date_gmt":"2026-05-21T15:57:08","guid":{"rendered":"https:\/\/affisemmp.com\/?post_type=glossary-term&p=58451"},"modified":"2026-08-31T14:41:19","modified_gmt":"2026-08-31T11:41:19","slug":"api-attribution","status":"publish","type":"glossary-term","link":"https:\/\/affisemmp.com\/ru\/glossary-term\/api-attribution\/","title":{"rendered":"API Attribution"},"content":{"rendered":"

How API Attribution Works with Affise MMP<\/span><\/h2>\n

Affise MMP\u2019s API attribution is designed to handle integration scenarios where SDK implementation is not possible<\/span>. The process generally follows these steps:<\/span><\/p>\n

    \n
  1. \n

    Application Setup<\/span><\/strong>\u00a0\u2013 You add your mobile app to the Affise MMP platform and obtain an Attribution API-key<\/span>.<\/span><\/p>\n<\/li>\n

  2. \n

    Click Tracking<\/span><\/strong>\u00a0\u2013 Your ad partners send click data to Affise MMP via tracking links that include unique identifiers (e.g.,\u00a0<\/span>click_id<\/code>,\u00a0<\/span>campaign_id<\/code>)<\/span>.<\/span><\/p>\n<\/li>\n

  3. \n

    Server-Side Event Postback<\/span><\/strong>\u00a0\u2013 When a user installs the app or completes an in-app event, your server sends a POST request to Affise MMP\u2019s API endpoint with the relevant user and event data<\/span>.<\/span><\/p>\n<\/li>\n

  4. \n

    Attribution Decision<\/span><\/strong>\u00a0\u2013 Affise MMP matches the event data with the corresponding click data to determine whether the install or event was organic or non-organic (attributed to a specific campaign).<\/span><\/p>\n<\/li>\n

  5. \n

    Data Export<\/span><\/strong>\u00a0\u2013 You can retrieve raw data (clicks, installs, events, conversions) via the Affise MMP API for further analysis in your analytics systems<\/span>.<\/span><\/p>\n<\/li>\n<\/ol>\n

    Affise MMP provides dedicated API endpoints for different purposes<\/span>:<\/span><\/p>\n

    \n\n\n\n\n\n\n\n\n
    API Method<\/span><\/th>\nBase URL<\/span><\/th>\nPurpose<\/span><\/th>\n<\/tr>\n<\/thead>\n
    Settings API<\/span><\/td>\nhttps:\/\/app.affisemmp.com<\/code><\/td>\nManage apps, partners, and account settings programmatically<\/span><\/td>\n<\/tr>\n
    No SDK API Attribution<\/span><\/td>\nhttps:\/\/tracking.affattr.com<\/code><\/td>\nSend attribution data when SDK integration is not feasible<\/span><\/td>\n<\/tr>\n
    Adding Events<\/span><\/td>\nhttps:\/\/restapi.affattr.com<\/code><\/td>\nCreate installs and events via API for server-side tracking<\/span><\/td>\n<\/tr>\n
    Raw Data Export<\/span><\/td>\nhttps:\/\/restapi.affattr.com<\/code><\/td>\nRetrieve clicks, installs, events, and conversions data<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
    \n

    Key Benefits of API Attribution<\/span><\/h2>\n

    1. Greater Accuracy<\/span><\/h3>\n

    Server-to-server communication eliminates the variability of client-side data collection, ensuring that attribution data is reliably delivered<\/span>.<\/span><\/p>\n

    2. Privacy Compliance<\/span><\/h3>\n

    API attribution aligns with evolving privacy regulations (GDPR, CCPA) and platform restrictions (Apple ATT, SKAdNetwork) by minimizing client-side data collection and supporting privacy-centric frameworks<\/span>.<\/span><\/p>\n

    3. No SDK Required<\/span><\/h3>\n

    API attribution works without embedding an SDK in your app\u2014ideal for web-to-app conversions, server-side event tracking, or scenarios where SDK integration is technically or operationally challenging<\/span>.<\/span><\/p>\n

    4. Full Data Control<\/span><\/h3>\n

    With server-side API attribution, you maintain full control over what data is sent and when, enabling advanced fraud protection and custom business logic<\/span>.<\/span><\/p>\n

    5. Flexibility and Scalability<\/span><\/h3>\n

    Affise MMP\u2019s API attribution integrates with major ad networks, DSPs, and analytics platforms, supporting both deterministic and probabilistic attribution models<\/span>.<\/span><\/p>\n

    \n

    When to Use API Attribution (No SDK)<\/span><\/h2>\n

    Affise MMP offers API attribution to cover integration scenarios where it is not possible to integrate the SDK<\/span>. Common use cases include:<\/span><\/p>\n

      \n
    • \n

      Web-to-App Conversions<\/span><\/strong>\u00a0\u2013 Tracking users who convert from a web campaign to a mobile app install.<\/span><\/p>\n<\/li>\n

    • \n

      Server-Side Event Tracking<\/span><\/strong>\u00a0\u2013 Sending in-app events from your backend servers when SDK integration is not feasible<\/span>.<\/span><\/p>\n<\/li>\n

    • \n

      Third-Party Integrations<\/span><\/strong>\u00a0\u2013 Connecting with ad networks or partners that prefer server-to-server data exchange<\/span>.<\/span><\/p>\n<\/li>\n

    • \n

      Legacy or Custom Apps<\/span><\/strong>\u00a0\u2013 Working with applications where SDK integration is technically impossible.<\/span><\/p>\n<\/li>\n

    • \n

      Privacy-Sensitive Environments<\/span><\/strong>\u00a0\u2013 Minimizing client-side data collection to comply with strict privacy policies.<\/span><\/p>\n<\/li>\n<\/ul>\n

      \n

      How to Set Up API Attribution in Affise MMP<\/span><\/h2>\n

      Setting up API attribution in Affise MMP is straightforward:<\/span><\/p>\n

        \n
      1. \n

        Add Your Application<\/span><\/strong>\u00a0\u2013 Navigate to\u00a0<\/span>Attribution > Applications<\/span><\/strong>\u00a0and add your app. You will need to specify the\u00a0<\/span>SDK secret key<\/span><\/strong>\u00a0and\u00a0<\/span>App ID<\/span><\/strong>.<\/span><\/p>\n<\/li>\n

      2. \n

        Obtain Your API Key<\/span><\/strong>\u00a0\u2013 Go to\u00a0<\/span>Attribution > Tools<\/span><\/strong>\u00a0to find your API keys. You can add up to three API keys for integrations<\/span>.<\/span><\/p>\n<\/li>\n

      3. \n

        Configure Attribution Settings<\/span><\/strong>\u00a0\u2013 In the application settings, you can:<\/span><\/p>\n

          \n
        • \n

          Enable\u00a0<\/span>probabilistic attribution<\/span><\/strong>\u00a0for privacy-compliant tracking<\/span>.<\/span><\/p>\n<\/li>\n

        • \n

          Set\u00a0<\/span>lookback windows<\/span><\/strong>\u00a0for click and view-through attribution<\/span>.<\/span><\/p>\n<\/li>\n

        • \n

          Configure\u00a0<\/span>postback URLs<\/span><\/strong>\u00a0for sending conversion data to partners<\/span>.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n

        • \n

          Implement Server-Side Postbacks<\/span><\/strong>\u00a0\u2013 Use the Affise MMP API to send install and event data from your servers. The API expects a POST request with a JSON payload containing:<\/span><\/p>\n

            \n
          • \n

            uuid<\/code>\u00a0\u2013 Unique identifier for each postback<\/span><\/p>\n<\/li>\n

          • \n

            created_time<\/code>\u00a0\u2013 Timestamp of the event in milliseconds<\/span><\/p>\n<\/li>\n

          • \n

            affise_app_id<\/code>\u00a0\u2013 Your application ID in Affise<\/span><\/p>\n<\/li>\n

          • \n

            affise_pkg_app_name<\/code>\u00a0\u2013 Package name in the app store<\/span><\/p>\n<\/li>\n

          • \n

            affise_app_token<\/code>\u00a0\u2013 Postback signature for authentication<\/span><\/p>\n<\/li>\n

          • \n

            affise_device_id<\/code>\u00a0\u2013 User\u2019s unique device identifier<\/span><\/p>\n<\/li>\n

          • \n

            Additional parameters like\u00a0<\/span>referrer<\/code>,\u00a0<\/span>first_open_time<\/code>, etc.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n

          • \n

            Test and Validate<\/span><\/strong>\u00a0\u2013 Before going live, test click tracking, install attribution, postback delivery, and in-app event reporting<\/span>.<\/span><\/p>\n<\/li>\n<\/ol>\n

            \n

            API Attribution vs. SDK Attribution<\/span><\/h2>\n
            \n\n\n\n\n\n\n\n\n\n\n\n
            Feature<\/span><\/th>\nAPI Attribution (S2S)<\/span><\/th>\nSDK Attribution<\/span><\/th>\n<\/tr>\n<\/thead>\n
            Implementation<\/span><\/strong><\/td>\nServer-side only<\/span><\/td>\nClient-side SDK embedded in app<\/span><\/td>\n<\/tr>\n
            Data Collection<\/span><\/strong><\/td>\nServer-to-server POST requests<\/span><\/td>\nDevice-level data collection<\/span><\/td>\n<\/tr>\n
            Privacy Compliance<\/span><\/strong><\/td>\nHigh (minimal client-side data)<\/span><\/td>\nModerate (requires user consent)<\/span><\/td>\n<\/tr>\n
            Accuracy<\/span><\/strong><\/td>\nVery high (direct server communication)<\/span><\/td>\nHigh (but subject to device limitations)<\/span><\/td>\n<\/tr>\n
            Use Cases<\/span><\/strong><\/td>\nWeb-to-app, server-side events, third-party integrations<\/span><\/td>\nStandard mobile app attribution, deep linking, in-app events<\/span><\/td>\n<\/tr>\n
            Platform Support<\/span><\/strong><\/td>\nAll platforms (iOS, Android, web)<\/span><\/td>\nNative iOS, Android, cross-platform frameworks<\/span><\/td>\n<\/tr>\n
            Fraud Protection<\/span><\/strong><\/td>\nStrong (server-side validation)<\/span><\/td>\nStrong (but requires additional SDK configurations)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false},"class_list":["post-58451","glossary-term","type-glossary-term","status-publish","hentry"],"acf":[],"yoast_head":"\nAPI Attribution Definition: Server-to-Server Tracking | Affise<\/title>\n<meta name=\"description\" content=\"What is API Attribution? 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