{"id":58437,"date":"2026-05-21T17:20:39","date_gmt":"2026-05-21T14:20:39","guid":{"rendered":"https:\/\/affisemmp.com\/?post_type=glossary-term&#038;p=58437"},"modified":"2026-06-03T11:13:24","modified_gmt":"2026-06-03T08:13:24","slug":"adattributionkit-aak","status":"publish","type":"glossary-term","link":"https:\/\/affisemmp.com\/ru\/glossary-term\/adattributionkit-aak\/","title":{"rendered":"AdAttributionKit (AAK)"},"content":{"rendered":"<p data-renderer-start-pos=\"12922\" data-local-id=\"44d246f8a933\">Think of SKAN as version 1.0 of privacy-safe attribution. <strong data-renderer-mark=\"true\">AAK is version 2.0.<\/strong> It retains the anonymous, crowd-anonymity postback system but adds tools that marketers have been begging for since the launch of App Tracking Transparency (ATT).<\/p>\n<h2 id=\"Why-AAK-Matters:-The-4-Breakthrough-Features\" tabindex=\"-1\" data-local-id=\"cea4b7373daa\" data-renderer-start-pos=\"13165\">Why AAK Matters: The 4 Breakthrough Features<button class=\"css-x4slh0\" type=\"button\" data-testid=\"anchor-button\" aria-hidden=\"true\"><\/button><\/h2>\n<p data-renderer-start-pos=\"13211\" data-local-id=\"4830c2751358\">While SKAN provided a baseline, AAK introduces features that bring iOS measurement closer to the flexibility of traditional MMP attribution. Here are the four game-changers:<\/p>\n<h3 id=\"1.-Re-engagement-Measurement\" tabindex=\"-1\" data-local-id=\"a1b80dc22b53\" data-renderer-start-pos=\"13386\">1. Re-engagement Measurement<\/h3>\n<p data-renderer-start-pos=\"13416\" data-local-id=\"85d2c355a379\">The single biggest complaint about SKAN was its inability to measure <strong data-renderer-mark=\"true\">retargeting<\/strong> or <strong data-renderer-mark=\"true\">re-engagement<\/strong> campaigns. If a user already had your app, you had no way to know which ad brought them back.<\/p>\n<p data-renderer-start-pos=\"13609\" data-local-id=\"730541b11023\"><strong data-renderer-mark=\"true\">AAK fixes this.<\/strong> The framework now supports re-engagement measurement natively. Ad networks can flag an ad as <em data-renderer-mark=\"true\">&#171;eligible-for-reengagement.&#187;<\/em> When an existing user clicks it, AK sends a dedicated <strong data-renderer-mark=\"true\">re-engagement postback<\/strong>, complete with its own conversion value .<\/p>\n<p data-renderer-start-pos=\"13867\" data-local-id=\"0bd3619e20cf\"><strong data-renderer-mark=\"true\">For Affise MMP users:<\/strong> This means you can finally optimize your win-back campaigns on iOS with the same precision you use on Android.<\/p>\n<h3 id=\"2.-Configurable-Attribution-Windows-(No-More-One-Size-Fits-All)\" tabindex=\"-1\" data-local-id=\"2f293e58bb20\" data-renderer-start-pos=\"14001\">2. Configurable Attribution Windows (No More One-Size-Fits-All)<\/h3>\n<p data-renderer-start-pos=\"14066\" data-local-id=\"b27d7a9cfe1b\">SKAN forced everyone into a rigid 30-day click window and a 1-day view-through window. AAK changes that.<\/p>\n<p data-renderer-start-pos=\"14172\" data-local-id=\"c8933407ce89\">With iOS 18.4 and later, you can now <strong data-renderer-mark=\"true\">configure attribution windows<\/strong> based on your specific business model:<\/p>\n<ul class=\"ak-ul\" data-local-id=\"077224bfc121\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"14281\" data-local-id=\"66c93f5c933c\"><strong data-renderer-mark=\"true\">Per ad network:<\/strong> Set different windows for Meta vs. TikTok.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"14343\" data-local-id=\"171d7ddd22cb\"><strong data-renderer-mark=\"true\">Per interaction type:<\/strong> Give clicks a longer window than views.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"14408\" data-local-id=\"5eb66e53f7ba\"><strong data-renderer-mark=\"true\">Global settings:<\/strong> Define your own rules in the <code class=\"_ca0qyh40 _u5f3m5ip _n3tdyh40 _19bvm5ip _2rkofajl _11c819w5 _1reo1wug _18m91wug _1dqoglyw _1e0c1nu9 _bfhk187e _16d9qvcn _syazi7uo _vwz41kw7 _1i4q1hna _o5721jtm\" data-renderer-mark=\"true\">Info.plist<\/code> .<\/p>\n<\/li>\n<\/ul>\n<p data-renderer-start-pos=\"14470\" data-local-id=\"68e0e31d6aea\"><em data-renderer-mark=\"true\">Why this matters:<\/em> A short window (e.g., 7 days) works for fast-converting gaming apps, while a subscription-based fitness app might need a full 30 days. You decide.<\/p>\n<h3 id=\"3.-Country-Codes-in-Postbacks\" tabindex=\"-1\" data-local-id=\"220d0c72bd16\" data-renderer-start-pos=\"14636\">3. Country Codes in Postbacks<\/h3>\n<p data-renderer-start-pos=\"14667\" data-local-id=\"a803b1a38c3d\">One of the most painful limitations of SKAN was the absence of geographic data. Marketers had to guess where their users came from or waste precious conversion bits encoding location.<\/p>\n<p data-renderer-start-pos=\"14852\" data-local-id=\"51706e22ba59\"><strong data-renderer-mark=\"true\">AAK introduces optional country codes<\/strong> in postbacks. Derived from the App Store itself (and subject to crowd anonymity thresholds), this allows you to see, for example, that your campaign is crushing it in Germany but underperforming in Brazil .<\/p>\n<p data-renderer-start-pos=\"15098\" data-local-id=\"7596af148417\"><strong data-renderer-mark=\"true\">Bottom line:<\/strong> Better geo-targeting, smarter budget allocation, and cleaner reporting inside your MMP.<\/p>\n<h3 id=\"4.-Easier-Testing-with-&quot;Developer-Mode&quot;\" tabindex=\"-1\" data-local-id=\"9f32f25da552\" data-renderer-start-pos=\"15200\">4. Easier Testing with &#171;Developer Mode&#187;<\/h3>\n<p data-renderer-start-pos=\"15241\" data-local-id=\"b9e3cba70b8c\">Testing SKAN integrations was notoriously painful\u2014you needed a live ad flow and had to wait through random delays. AAK introduces a <strong data-renderer-mark=\"true\">development postbacks tool<\/strong> right in iOS Settings.<\/p>\n<p data-renderer-start-pos=\"15424\" data-local-id=\"8f9b797b2cc4\">You can now manually generate install or re-engagement postbacks, configure test parameters (country code, granularity), and send them directly to your test server. No publisher app required .<\/p>\n<h2 id=\"AAK-vs.-SKAdNetwork:-A-Quick-Comparison\" tabindex=\"-1\" data-local-id=\"3233fe9ce057\" data-renderer-start-pos=\"15618\">AAK vs. SKAdNetwork: A Quick Comparison<\/h2>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 33.3333%;\">Feature<\/td>\n<td style=\"width: 33.3333%;\">SKAdNetwork (SKAN)<\/td>\n<td style=\"width: 33.3333%;\">AdAttributionKit (AAK)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong data-renderer-mark=\"true\">Re-engagement<\/strong><\/td>\n<td style=\"width: 33.3333%;\">Not supported<\/td>\n<td style=\"width: 33.3333%;\">\u2705 Full support<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong data-renderer-mark=\"true\">Attribution Windows<\/strong><\/td>\n<td style=\"width: 33.3333%;\">Fixed (30d click \/ 1d view)<\/td>\n<td style=\"width: 33.3333%;\">\u2705 Configurable per network<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong data-renderer-mark=\"true\">Country Data<\/strong><\/td>\n<td style=\"width: 33.3333%;\">Not available<\/td>\n<td style=\"width: 33.3333%;\">\u2705 Optional country codes<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong data-renderer-mark=\"true\">Creative Type Support<\/strong><\/td>\n<td style=\"width: 33.3333%;\">Generic (click\/view only)<\/td>\n<td style=\"width: 33.3333%;\">\u2705 Custom click, view-through, StoreKit ads<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong data-renderer-mark=\"true\">Testing<\/strong><\/td>\n<td style=\"width: 33.3333%;\">Opaque, requires live traffic<\/td>\n<td style=\"width: 33.3333%;\">\u2705 Developer mode \/ manual postbacks<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong data-renderer-mark=\"true\">Privacy Model<\/strong><\/td>\n<td style=\"width: 33.3333%;\">Crowd anonymity<\/td>\n<td style=\"width: 33.3333%;\">Same (inherited)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"Ecosystem-Adoption\" tabindex=\"-1\" data-local-id=\"a7b599973e52\" data-renderer-start-pos=\"16193\">Ecosystem Adoption<\/h2>\n<p data-renderer-start-pos=\"16213\" data-local-id=\"1ea6a2dce1b7\">Here is the reality check. AAK was announced in March 2024, yet as of mid-2025, adoption remains slow. Major players like Meta, Google, and Snap are still primarily on SKAN 3, not even SKAN 4, let alone AAK .<\/p>\n<p data-renderer-start-pos=\"16423\" data-local-id=\"5081c38f6e5b\"><strong data-renderer-mark=\"true\">Why?<\/strong> Many large ad networks have built their own probabilistic modeling solutions (e.g., Meta\u2019s Advanced AEM, Google\u2019s Integrated Conversion Measurement). They are not rushing to adopt Apple\u2019s framework.<\/p>\n<p data-renderer-start-pos=\"16628\" data-local-id=\"e771f0525885\"><strong data-renderer-mark=\"true\">What this means for you:<\/strong> While AAK is the future, you cannot abandon SKAN tomorrow. The smart strategy is <strong data-renderer-mark=\"true\">dual implementation<\/strong>. Affise MMP supports both frameworks, ensuring you lose no data regardless of which version an ad network or user device supports .<\/p>\n<h2 id=\"The-Privacy-First-Future-Is-Here\" tabindex=\"-1\" data-local-id=\"b14a5bad3db9\" data-renderer-start-pos=\"16887\">The Privacy-First Future Is Here<\/h2>\n<p data-renderer-start-pos=\"16921\" data-local-id=\"317b4add4a2b\">AdAttributionKit is not a revolution &#8212; it is an <strong data-renderer-mark=\"true\">evolution<\/strong>. Apple is not backtracking on privacy. Instead, it is giving marketers better tools to operate <em data-renderer-mark=\"true\">within<\/em> the privacy sandbox.<\/p>\n<p data-renderer-start-pos=\"17103\" data-local-id=\"7cf8ca950a21\">The brands that win in 2026 will be those that master AAK&#8217;s configurable windows, leverage re-engagement data, and combine it with their MMP&#8217;s modeling capabilities.<\/p>\n<p data-renderer-start-pos=\"17270\" data-local-id=\"80e420856d2c\"><strong data-renderer-mark=\"true\">Don&#8217;t get left behind on SKAN 3. Embrace AdAttributionKit.<\/strong><\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AdAttributionKit (AAK) &#8212; Affise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affisemmp.com\/ru\/glossary-term\/adattributionkit-aak\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdAttributionKit (AAK) &#8212; Affise\" \/>\n<meta property=\"og:description\" content=\"Think of SKAN as version 1.0 of privacy-safe attribution. AAK is version 2.0. 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