{"id":58487,"date":"2026-05-21T21:53:02","date_gmt":"2026-05-21T18:53:02","guid":{"rendered":"https:\/\/affisemmp.com\/?post_type=glossary-term&#038;p=58487"},"modified":"2026-09-09T11:40:47","modified_gmt":"2026-09-09T08:40:47","slug":"conversion","status":"publish","type":"glossary-term","link":"https:\/\/affisemmp.com\/pt\/glossary-term\/conversion\/","title":{"rendered":"Conversion"},"content":{"rendered":"<h2 data-path-to-node=\"4\">What is a Conversion?<\/h2>\n<p data-path-to-node=\"5\">In digital marketing and mobile app attribution, a <b data-path-to-node=\"5\" data-index-in-node=\"51\">conversion<\/b> occurs when a user successfully completes a desired, pre-defined action after interacting with an advertisement. While conversions are most commonly associated with a final sale or app installation, they can represent any meaningful interaction throughout the user journey that brings value to the advertiser.<\/p>\n<p data-path-to-node=\"6\">In the context of performance marketing, conversions are the primary metric used to measure campaign success, calculate Return on Ad Spend (ROAS), and compensate affiliates or advertising networks.<\/p>\n<h2 data-path-to-node=\"7\">Understanding Conversions in Mobile Measurement (MMP)<\/h2>\n<p data-path-to-node=\"8\">For mobile marketers, tracking conversions accurately across multiple channels, networks, and platforms is a complex challenge. This is where a Mobile Measurement Partner like <a href=\"https:\/\/affisemmp.com\/\"><b data-path-to-node=\"8\" data-index-in-node=\"176\">Affise MMP<\/b><\/a> becomes essential.<\/p>\n<p data-path-to-node=\"9\">Affise MMP tracks user interactions (clicks and impressions) and links them to downstream conversions inside a mobile app or on a website. By using advanced attribution models, Affise MMP ensures that the correct ad network or affiliate is credited for driving the user to convert, preventing fraud and eliminating double counting.<\/p>\n<h2 data-path-to-node=\"10\">Common Types of Conversions<\/h2>\n<p data-path-to-node=\"11\">In mobile performance marketing, a conversion is not limited to just one action. Advertisers define various conversion points (often called <b data-path-to-node=\"11\" data-index-in-node=\"140\">events<\/b>) depending on their business goals. Common types include:<\/p>\n<ul data-path-to-node=\"12\">\n<li>\n<p data-path-to-node=\"12,0,0\"><b data-path-to-node=\"12,0,0\" data-index-in-node=\"0\">App Installs:<\/b> The user downloads, installs, and opens the mobile application. This is the most common top-of-the-funnel conversion for mobile campaigns (CPI &#8211; Cost Per Install).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,1,0\"><b data-path-to-node=\"12,1,0\" data-index-in-node=\"0\">In-App Purchases (IAP):<\/b> The user buys a product, virtual good, or service within the app (CPA &#8211; Cost Per Action).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,2,0\"><b data-path-to-node=\"12,2,0\" data-index-in-node=\"0\">Registrations \/ Sign-ups:<\/b> The user creates an account or fills out a lead generation form.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,3,0\"><b data-path-to-node=\"12,3,0\" data-index-in-node=\"0\">Subscriptions:<\/b> The user signs up for a recurring paid service.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,4,0\"><b data-path-to-node=\"12,4,0\" data-index-in-node=\"0\">Custom In-App Events:<\/b> Any specific action defined by the advertiser, such as completing a tutorial in a gaming app, adding an item to a cart in an e-commerce app, or booking a ride.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"13\">How Affise MMP Tracks Conversions<\/h2>\n<p data-path-to-node=\"14\">Tracking conversions reliably requires a robust technical infrastructure. Affise MMP captures and attributes conversions using several mechanisms:<\/p>\n<ol start=\"1\" data-path-to-node=\"15\">\n<li>\n<p data-path-to-node=\"15,0,0\"><b data-path-to-node=\"15,0,0\" data-index-in-node=\"0\">Server-to-Server (S2S) Postbacks:<\/b> When a user completes a conversion in the app, the app&#8217;s server sends a real-time signal (a postback) to Affise MMP. Affise then attributes this conversion to the original click or impression and forwards the postback to the responsible ad network.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,1,0\"><b data-path-to-node=\"15,1,0\" data-index-in-node=\"0\">SDK Integration:<\/b> Advertisers integrate the Affise SDK into their mobile applications to seamlessly capture user behavior, app installs, and post-install events directly from the device.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,2,0\"><b data-path-to-node=\"15,2,0\" data-index-in-node=\"0\">Deep Linking:<\/b> When users click on an ad, deep links route them directly to a specific page within the app (or to the app store if the app isn&#8217;t installed), ensuring the resulting conversion is tracked and the user experience is frictionless.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,3,0\"><b data-path-to-node=\"15,3,0\" data-index-in-node=\"0\">Probabilistic &amp; Deterministic Attribution:<\/b> Affise MMP uses device IDs (like Apple\u2019s IDFA or Google\u2019s GAID) for deterministic matching. Where device IDs are unavailable (such as with iOS SKAdNetwork restrictions), privacy-compliant probabilistic modeling is used to attribute the conversion.<\/p>\n<\/li>\n<\/ol>\n<h2 data-path-to-node=\"16\">Why Accurate Conversion Tracking is Crucial<\/h2>\n<p data-path-to-node=\"17\">Without precise conversion tracking, mobile advertisers are essentially flying blind. Leveraging a platform like Affise MMP to track conversions provides several critical advantages:<\/p>\n<ul data-path-to-node=\"18\">\n<li>\n<p data-path-to-node=\"18,0,0\"><b data-path-to-node=\"18,0,0\" data-index-in-node=\"0\">ROI and ROAS Calculation:<\/b> By knowing exactly which campaigns drive valuable conversions, advertisers can calculate their true return on investment.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,1,0\"><b data-path-to-node=\"18,1,0\" data-index-in-node=\"0\">Budget Optimization:<\/b> Marketers can pause underperforming campaigns and reallocate budgets to the channels, creatives, and partners that generate the highest conversion rates.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,2,0\"><b data-path-to-node=\"18,2,0\" data-index-in-node=\"0\">Fraud Prevention:<\/b> Advanced MMPs can detect anomalous conversion patterns (such as click injection or SDK spoofing) and reject fake conversions before payouts are made.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,3,0\"><b data-path-to-node=\"18,3,0\" data-index-in-node=\"0\">Audience Retargeting:<\/b> Analyzing which users converted allows marketers to create lookalike audiences or launch retargeting campaigns for users who dropped off before converting.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"19\">Optimize Your Conversion Rates with Affise MMP<\/h2>\n<p data-path-to-node=\"20\">Understanding what a conversion is is only the first step. To scale mobile growth, advertisers need real-time data and granular analytics. With <b data-path-to-node=\"20\" data-index-in-node=\"144\">Affise MMP<\/b>, marketers gain a single source of truth to track cross-channel conversions, attribute success fairly, and build highly optimized, data-driven mobile campaigns.<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false},"class_list":["post-58487","glossary-term","type-glossary-term","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion Definition: Mobile Marketing Glossary | Affise<\/title>\n<meta name=\"description\" content=\"What is a Conversion? Learn how mobile marketers define, track, and optimize desired user actions like app installs and in-app purchases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affisemmp.com\/pt\/glossary-term\/conversion\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion Definition: Mobile Marketing Glossary | Affise\" \/>\n<meta property=\"og:description\" content=\"What is a Conversion? Learn how mobile marketers define, track, and optimize desired user actions like app installs and in-app purchases.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affisemmp.com\/pt\/glossary-term\/conversion\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-09T08:40:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/glossary-term\\\/conversion\\\/\",\"url\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/glossary-term\\\/conversion\\\/\",\"name\":\"Conversion Definition: Mobile Marketing Glossary | Affise\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/#website\"},\"datePublished\":\"2026-05-21T18:53:02+00:00\",\"dateModified\":\"2026-09-09T08:40:47+00:00\",\"description\":\"What is a Conversion? Learn how mobile marketers define, track, and optimize desired user actions like app installs and in-app purchases.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/glossary-term\\\/conversion\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/affisemmp.com\\\/pt\\\/glossary-term\\\/conversion\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/glossary-term\\\/conversion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/\",\"name\":\"Affise\",\"description\":\"Performance Marketing &amp; Mobile Attribution Platform\",\"publisher\":{\"@id\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/#organization\",\"name\":\"Affise Technologies Ltd\",\"alternateName\":\"Affise Technologies Ltd\",\"url\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/affisemmp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/affise-logo-banner.jpg\",\"contentUrl\":\"https:\\\/\\\/affisemmp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/affise-logo-banner.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Affise Technologies Ltd\"},\"image\":{\"@id\":\"https:\\\/\\\/affisemmp.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/getaffise\",\"https:\\\/\\\/x.com\\\/GetAffise\",\"https:\\\/\\\/www.instagram.com\\\/getaffise\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/affise-com\\\/\",\"https:\\\/\\\/medium.com\\\/@affise\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCkSVBagxxJzOxhmQ1KXAzPw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conversion Definition: Mobile Marketing Glossary | Affise","description":"What is a Conversion? Learn how mobile marketers define, track, and optimize desired user actions like app installs and in-app purchases.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/affisemmp.com\/pt\/glossary-term\/conversion\/","og_locale":"pt_PT","og_type":"article","og_title":"Conversion Definition: Mobile Marketing Glossary | Affise","og_description":"What is a Conversion? Learn how mobile marketers define, track, and optimize desired user actions like app installs and in-app purchases.","og_url":"https:\/\/affisemmp.com\/pt\/glossary-term\/conversion\/","og_site_name":"Affise","article_publisher":"https:\/\/www.facebook.com\/getaffise","article_modified_time":"2026-09-09T08:40:47+00:00","twitter_card":"summary_large_image","twitter_site":"@GetAffise","twitter_misc":{"Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/affisemmp.com\/pt\/glossary-term\/conversion\/","url":"https:\/\/affisemmp.com\/pt\/glossary-term\/conversion\/","name":"Conversion Definition: Mobile Marketing Glossary | Affise","isPartOf":{"@id":"https:\/\/affisemmp.com\/pt\/#website"},"datePublished":"2026-05-21T18:53:02+00:00","dateModified":"2026-09-09T08:40:47+00:00","description":"What is a Conversion? Learn how mobile marketers define, track, and optimize desired user actions like app installs and in-app purchases.","breadcrumb":{"@id":"https:\/\/affisemmp.com\/pt\/glossary-term\/conversion\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/affisemmp.com\/pt\/glossary-term\/conversion\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/affisemmp.com\/pt\/glossary-term\/conversion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/affisemmp.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Conversion"}]},{"@type":"WebSite","@id":"https:\/\/affisemmp.com\/pt\/#website","url":"https:\/\/affisemmp.com\/pt\/","name":"Affise","description":"Performance Marketing &amp; Mobile Attribution Platform","publisher":{"@id":"https:\/\/affisemmp.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/affisemmp.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/affisemmp.com\/pt\/#organization","name":"Affise Technologies Ltd","alternateName":"Affise Technologies Ltd","url":"https:\/\/affisemmp.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/affisemmp.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/affisemmp.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg","contentUrl":"https:\/\/affisemmp.com\/wp-content\/uploads\/2021\/09\/affise-logo-banner.jpg","width":1080,"height":1080,"caption":"Affise Technologies Ltd"},"image":{"@id":"https:\/\/affisemmp.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getaffise","https:\/\/x.com\/GetAffise","https:\/\/www.instagram.com\/getaffise\/","https:\/\/www.linkedin.com\/company\/affise-com\/","https:\/\/medium.com\/@affise","https:\/\/www.youtube.com\/channel\/UCkSVBagxxJzOxhmQ1KXAzPw"]}]}},"_links":{"self":[{"href":"https:\/\/affisemmp.com\/pt\/wp-json\/wp\/v2\/glossary-term\/58487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/affisemmp.com\/pt\/wp-json\/wp\/v2\/glossary-term"}],"about":[{"href":"https:\/\/affisemmp.com\/pt\/wp-json\/wp\/v2\/types\/glossary-term"}],"wp:attachment":[{"href":"https:\/\/affisemmp.com\/pt\/wp-json\/wp\/v2\/media?parent=58487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}