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		<loc>https://affisemmp.com/glossary-term/bid-request/</loc>
		<lastmod>2026-07-06T10:35:36+00:00</lastmod>
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		<loc>https://affisemmp.com/glossary-term/click-spamming/</loc>
		<lastmod>2026-07-08T10:50:37+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/click-to-install-time-ctit/</loc>
		<lastmod>2026-07-09T09:43:46+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/click-validation/</loc>
		<lastmod>2026-07-09T09:57:20+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/click-through-attribution-cta/</loc>
		<lastmod>2026-07-09T10:09:14+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/click-through-rate-ctr/</loc>
		<lastmod>2026-07-09T10:19:28+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/cohort-analysis/</loc>
		<lastmod>2026-07-09T10:25:59+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/connected-tv-ctv/</loc>
		<lastmod>2026-07-09T10:38:33+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/contextual-targeting/</loc>
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		<loc>https://affisemmp.com/glossary-term/conversion/</loc>
		<lastmod>2026-07-09T10:53:17+00:00</lastmod>
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		<loc>https://affisemmp.com/glossary-term/conversion-funnel/</loc>
		<lastmod>2026-07-10T10:15:30+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/cost-per-action-cpa/</loc>
		<lastmod>2026-07-10T10:24:37+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/cost-per-click-cpc/</loc>
		<lastmod>2026-07-10T10:35:41+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/cost-per-completed-view-cpcv/</loc>
		<lastmod>2026-07-10T10:49:13+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/cost-per-engagement-cpe/</loc>
		<lastmod>2026-07-10T10:54:04+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/cost-per-install-cpi/</loc>
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		<loc>https://affisemmp.com/glossary-term/cost-per-mille-cpm/</loc>
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		<loc>https://affisemmp.com/glossary-term/cost-per-sale-cps/</loc>
		<lastmod>2026-07-13T11:04:22+00:00</lastmod>
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		<loc>https://affisemmp.com/glossary-term/cross-device-tracking/</loc>
		<lastmod>2026-07-13T11:24:41+00:00</lastmod>
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		<loc>https://affisemmp.com/glossary-term/customer-lifetime-value-clv/</loc>
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		<loc>https://affisemmp.com/glossary-term/daily-active-users-dau/</loc>
		<lastmod>2026-07-13T11:38:09+00:00</lastmod>
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		<loc>https://affisemmp.com/glossary-term/data-clean-room/</loc>
		<lastmod>2026-07-13T11:42:07+00:00</lastmod>
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		<loc>https://affisemmp.com/glossary-term/data-enrichment/</loc>
		<lastmod>2026-07-13T11:48:47+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/deep-linking/</loc>
		<lastmod>2026-07-13T11:51:52+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/deferred-deep-linking/</loc>
		<lastmod>2026-07-13T11:57:55+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/demand-side-platform-dsp/</loc>
		<lastmod>2026-07-13T12:09:54+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/determenistic-attribution/</loc>
		<lastmod>2026-07-14T12:41:04+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/device-fingerprinting/</loc>
		<lastmod>2026-07-14T12:46:44+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/device-id/</loc>
		<lastmod>2026-07-14T12:59:32+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/dynamic-ads/</loc>
		<lastmod>2026-07-14T13:05:48+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/dynamic-creative-optimization-dco/</loc>
		<lastmod>2026-07-14T13:10:52+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/earned-media/</loc>
		<lastmod>2026-07-14T13:14:54+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/effective-cost-per-mille-ecpm/</loc>
		<lastmod>2026-07-14T13:19:59+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/emulated-devices/</loc>
		<lastmod>2026-07-14T13:22:47+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/engagement-rate/</loc>
		<lastmod>2026-07-14T13:26:18+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/fake-users-installs/</loc>
		<lastmod>2026-07-15T10:58:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/fast-tv/</loc>
		<lastmod>2026-07-15T11:04:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/fill-rate/</loc>
		<lastmod>2026-07-15T11:09:18+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/fingerprinting-attribution/</loc>
		<lastmod>2026-07-15T11:15:02+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/first-touch-attribution/</loc>
		<lastmod>2026-07-15T11:18:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/fractional-attribution/</loc>
		<lastmod>2026-07-15T11:34:59+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/geo-targeting/</loc>
		<lastmod>2026-07-15T11:38:58+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/geofencing/</loc>
		<lastmod>2026-07-15T11:44:57+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/google-advertising-id-gaid/</loc>
		<lastmod>2026-07-15T11:48:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/google-install-referrer/</loc>
		<lastmod>2026-07-15T11:52:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/gross-revenue/</loc>
		<lastmod>2026-07-15T11:56:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/hashed-device-id/</loc>
		<lastmod>2026-07-16T08:19:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/header-bidding/</loc>
		<lastmod>2026-07-16T08:31:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/household-attribution/</loc>
		<lastmod>2026-07-16T08:33:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/hybrid-attribution/</loc>
		<lastmod>2026-07-16T08:39:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/hyperlocal-targeting/</loc>
		<lastmod>2026-07-16T08:49:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/identifier-for-advertisers-idfa/</loc>
		<lastmod>2026-07-17T13:03:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/identifier-for-vendors-idfv/</loc>
		<lastmod>2026-07-17T13:07:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/impressions-fraud/</loc>
		<lastmod>2026-07-17T13:11:02+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/impressions-tracking/</loc>
		<lastmod>2026-07-17T13:13:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/in-app/</loc>
		<lastmod>2026-07-17T13:16:26+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/in-app-bidding/</loc>
		<lastmod>2026-07-17T13:18:36+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/in-app-events/</loc>
		<lastmod>2026-07-17T13:20:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/in-app-notifications/</loc>
		<lastmod>2026-07-17T13:26:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/in-app-purchase-iap/</loc>
		<lastmod>2026-07-17T13:31:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/in-stream-ad/</loc>
		<lastmod>2026-07-17T13:34:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/incrementality-testing/</loc>
		<lastmod>2026-07-20T11:45:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/install-hijacking/</loc>
		<lastmod>2026-07-20T11:52:27+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/install-referrer/</loc>
		<lastmod>2026-07-20T11:56:17+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/install-to-event-rate-ite/</loc>
		<lastmod>2026-07-20T11:59:47+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/insterstitial-ad/</loc>
		<lastmod>2026-07-20T12:03:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/jailbroken-device-detection/</loc>
		<lastmod>2026-07-20T12:07:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/jit-just-in-time-attribution/</loc>
		<lastmod>2026-07-20T12:10:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/journey-mapping-user-attribution-path/</loc>
		<lastmod>2026-07-20T12:13:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/k-factor/</loc>
		<lastmod>2026-07-20T12:16:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/key-performance-indicator-kpi/</loc>
		<lastmod>2026-07-20T12:18:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/keyword-optimization/</loc>
		<lastmod>2026-07-20T12:21:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/lifetime-value-ltv/</loc>
		<lastmod>2026-07-21T14:19:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/limit-ad-tracking-lat/</loc>
		<lastmod>2026-07-21T14:21:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/linear-attribution/</loc>
		<lastmod>2026-07-21T14:40:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/lookalike-audiences/</loc>
		<lastmod>2026-07-21T14:49:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/lookback-window/</loc>
		<lastmod>2026-07-21T14:51:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/loyal-user/</loc>
		<lastmod>2026-07-21T14:56:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/marketing-mix-modeling-mmm/</loc>
		<lastmod>2026-07-21T15:00:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/mobile-ad-fraud/</loc>
		<lastmod>2026-07-22T11:40:04+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/mobile-first-indexing/</loc>
		<lastmod>2026-07-23T11:07:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/monetization/</loc>
		<lastmod>2026-07-23T11:12:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/monthly-active-users-mau/</loc>
		<lastmod>2026-07-23T11:18:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/monthly-recurring-revenue-mrr/</loc>
		<lastmod>2026-07-23T11:26:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/native-advertising/</loc>
		<lastmod>2026-07-23T11:39:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/network-latency/</loc>
		<lastmod>2026-07-23T11:44:37+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/non-organic-install-noi/</loc>
		<lastmod>2026-07-24T11:13:54+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/offerwall/</loc>
		<lastmod>2026-07-24T11:30:55+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/opt-in/</loc>
		<lastmod>2026-07-24T11:32:56+00:00</lastmod>
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	<url>
		<loc>https://affisemmp.com/glossary-term/organic-install/</loc>
		<lastmod>2026-07-24T11:35:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/over-the-top-marketing-ott-marketing/</loc>
		<lastmod>2026-07-24T11:39:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/owned-media/</loc>
		<lastmod>2026-07-24T11:45:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/paid-search/</loc>
		<lastmod>2026-07-27T10:50:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/pay-per-click-ppc/</loc>
		<lastmod>2026-07-27T10:54:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/paywall/</loc>
		<lastmod>2026-07-27T11:05:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/pixel-tracking/</loc>
		<lastmod>2026-07-27T11:07:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/playable-ads/</loc>
		<lastmod>2026-07-27T11:17:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/privacy-sandbox-on-android/</loc>
		<lastmod>2026-07-27T11:23:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/probabilistic-modeling/</loc>
		<lastmod>2026-07-27T11:26:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/programmatic-advertising/</loc>
		<lastmod>2026-07-28T12:52:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/progressive-web-app-pwa/</loc>
		<lastmod>2026-07-28T12:54:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/publisher-id/</loc>
		<lastmod>2026-07-29T10:20:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/push-notifications/</loc>
		<lastmod>2026-07-29T10:24:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/query-parameters-utm-parameters/</loc>
		<lastmod>2026-07-29T10:46:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/quick-ratio/</loc>
		<lastmod>2026-07-29T10:49:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/raw-data/</loc>
		<lastmod>2026-07-30T11:51:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/re-engagement/</loc>
		<lastmod>2026-07-30T11:59:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/real-time-bidding-rtb/</loc>
		<lastmod>2026-07-30T12:01:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/reattribution-window/</loc>
		<lastmod>2026-07-31T13:07:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/reinstall/</loc>
		<lastmod>2026-08-03T08:21:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/third-party-attribution/</loc>
		<lastmod>2026-08-03T08:23:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/viewable-cost-per-mille-vcpm/</loc>
		<lastmod>2026-08-03T08:27:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/remarketing/</loc>
		<lastmod>2026-08-03T11:47:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/retargering/</loc>
		<lastmod>2026-08-03T11:50:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/retention-rate/</loc>
		<lastmod>2026-08-05T10:08:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/return-on-ad-spend-roas/</loc>
		<lastmod>2026-08-05T10:12:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/rewarded-video-ads/</loc>
		<lastmod>2026-08-05T10:17:50+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/s2s-server-to-server-integration/</loc>
		<lastmod>2026-08-05T10:33:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/search-engine-optimization-seo/</loc>
		<lastmod>2026-08-06T10:54:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/subscription-revenue-model/</loc>
		<lastmod>2026-08-06T11:17:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/subscription-video-on-demand-svod/</loc>
		<lastmod>2026-08-06T11:22:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/supply-side-platform-ssp/</loc>
		<lastmod>2026-08-06T11:25:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/targeting/</loc>
		<lastmod>2026-08-06T11:28:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/time-of-inactivity/</loc>
		<lastmod>2026-08-06T11:36:31+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/traffic-source/</loc>
		<lastmod>2026-08-06T11:39:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/uninstall-tracking/</loc>
		<lastmod>2026-08-06T11:57:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/event-tracking/</loc>
		<lastmod>2026-08-06T14:50:17+00:00</lastmod>
		<image:image>
			<image:loc>https://affisemmp.com/wp-content/uploads/2026/05/event_reports.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/user-acquisition-ua/</loc>
		<lastmod>2026-08-07T10:49:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/user-stickiness/</loc>
		<lastmod>2026-08-10T10:42:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/user-generated-content-ugc/</loc>
		<lastmod>2026-08-10T10:44:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/view-through-attribution-vta/</loc>
		<lastmod>2026-08-10T10:47:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/viewability/</loc>
		<lastmod>2026-08-10T11:00:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/web3-ads/</loc>
		<lastmod>2026-08-10T11:12:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/webview-attribution/</loc>
		<lastmod>2026-08-10T11:19:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/weekly-active-users-wau/</loc>
		<lastmod>2026-08-10T11:21:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/year-over-yeary-o-y-growth/</loc>
		<lastmod>2026-08-10T11:25:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/year-to-date-ytd-performance/</loc>
		<lastmod>2026-08-10T11:28:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/zero-party-data/</loc>
		<lastmod>2026-08-10T11:31:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/session-duration/</loc>
		<lastmod>2026-08-10T11:37:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/click-fraud/</loc>
		<lastmod>2026-08-10T13:08:16+00:00</lastmod>
		<image:image>
			<image:loc>https://affisemmp.com/wp-content/uploads/2026/05/fraud_dashboards.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/web-to-app-attribution/</loc>
		<lastmod>2026-08-19T10:10:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/multi-touch-attribution-mta/</loc>
		<lastmod>2026-08-19T10:16:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/skadnetwork-skan/</loc>
		<lastmod>2026-08-19T10:20:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/postback/</loc>
		<lastmod>2026-08-19T10:29:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/web-attribution/</loc>
		<lastmod>2026-08-19T10:32:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/ad-click/</loc>
		<lastmod>2026-08-26T09:48:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/universal-links/</loc>
		<lastmod>2026-08-26T09:52:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/mobile-attribution/</loc>
		<lastmod>2026-08-26T10:03:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/sdk-software-development-kit/</loc>
		<lastmod>2026-08-26T10:09:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/app-install-attribution/</loc>
		<lastmod>2026-08-26T10:16:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/a-b-testing/</loc>
		<lastmod>2026-08-26T10:19:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/accelerated-mobile-pages-amp/</loc>
		<lastmod>2026-08-26T10:23:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/last-touch-attribution/</loc>
		<lastmod>2026-08-26T10:55:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/active-user/</loc>
		<lastmod>2026-08-27T11:37:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/ad-attribution/</loc>
		<lastmod>2026-08-27T11:40:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/ad-exchange/</loc>
		<lastmod>2026-08-27T12:21:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/ad-fraud/</loc>
		<lastmod>2026-08-27T12:23:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/ad-impression/</loc>
		<lastmod>2026-08-27T12:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/ad-inventory/</loc>
		<lastmod>2026-08-27T12:47:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/ad-mediation/</loc>
		<lastmod>2026-08-27T13:02:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/ad-network/</loc>
		<lastmod>2026-08-27T13:14:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/ad-podding/</loc>
		<lastmod>2026-08-27T13:20:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/ad-server/</loc>
		<lastmod>2026-08-27T13:25:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/ad-stacking/</loc>
		<lastmod>2026-08-31T09:57:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/ad-tracking/</loc>
		<lastmod>2026-08-31T10:03:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/advertiser-id-idfa-gaid/</loc>
		<lastmod>2026-08-31T10:11:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/api-attribution/</loc>
		<lastmod>2026-08-31T11:41:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/apk-app-tracking/</loc>
		<lastmod>2026-08-31T11:47:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/app-bundle-id/</loc>
		<lastmod>2026-08-31T11:51:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/app-store-optimization-aso/</loc>
		<lastmod>2026-08-31T12:02:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/apple-search-ads-asa-attribution/</loc>
		<lastmod>2026-08-31T12:10:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/arpdau/</loc>
		<lastmod>2026-09-01T10:18:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/arppu/</loc>
		<lastmod>2026-09-01T10:29:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/arpu/</loc>
		<lastmod>2026-09-02T09:29:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/assisted-install/</loc>
		<lastmod>2026-09-02T09:35:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/attribution/</loc>
		<lastmod>2026-09-02T09:48:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://affisemmp.com/glossary-term/attribution-fraud/</loc>
		<lastmod>2026-09-02T10:04:45+00:00</lastmod>
	</url>
</urlset>
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