{"id":58453,"date":"2026-05-21T18:59:01","date_gmt":"2026-05-21T15:59:01","guid":{"rendered":"https:\/\/affisemmp.com\/?post_type=glossary-term&p=58453"},"modified":"2026-08-31T14:51:40","modified_gmt":"2026-08-31T11:51:40","slug":"app-bundle-id","status":"publish","type":"glossary-term","link":"https:\/\/affisemmp.com\/cn\/glossary-term\/app-bundle-id\/","title":{"rendered":"App Bundle ID"},"content":{"rendered":"

Why the App Bundle ID Matters for Mobile Marketing<\/span><\/h2>\n

For mobile marketers, app developers, and attribution specialists, the App Bundle ID is not just a technical detail\u2014it’s a\u00a0<\/span>critical piece of infrastructure<\/span><\/strong>\u00a0that enables:<\/span><\/p>\n

1. Accurate Mobile Attribution<\/span><\/h3>\n

Mobile Measurement Partners (MMPs) like Affise MMP use the Bundle ID to correctly identify which app is being installed, launched, or generating in-app events. Without a correctly configured Bundle ID, attribution data becomes unreliable or unusable<\/span>.<\/span><\/p>\n

2. SDK Integration<\/span><\/h3>\n

When integrating an MMP SDK into your app, the Bundle ID must match exactly what you’ve registered in your MMP dashboard. Any mismatch will break the data flow and prevent proper tracking<\/span>.<\/span><\/p>\n

3. App Store and Play Store Linking<\/span><\/h3>\n

Your Bundle ID connects your app to its store listing. Affise MMP uses this identifier to automatically pull app information\u2014including name, logo, and description\u2014directly from the app store<\/span>.<\/span><\/p>\n

4. Partner and Ad Network Integration<\/span><\/h3>\n

When setting up campaigns with advertising partners (Meta, Google Ads, Unity Ads, etc.), the Bundle ID ensures that traffic is attributed to the correct app<\/span>.<\/span><\/p>\n

\n

Bundle ID vs. App ID: What’s the Difference?<\/span><\/h2>\n

These terms are often used interchangeably, but they refer to slightly different things:<\/span><\/p>\n

\n\n\n\n\n\n\n\n
Term<\/span><\/th>\nPlatform<\/span><\/th>\nDescription<\/span><\/th>\n<\/tr>\n<\/thead>\n
Bundle ID<\/span><\/strong><\/td>\niOS \/ Apple<\/span><\/td>\nReverse-DNS identifier (e.g.,\u00a0<\/span>com.company.app<\/code>) set in Xcode<\/span><\/td>\n<\/tr>\n
Package Name<\/span><\/strong><\/td>\nAndroid \/ Google<\/span><\/td>\nThe unique identifier for an Android app (e.g.,\u00a0<\/span>com.company.app<\/code>)<\/span><\/td>\n<\/tr>\n
App ID<\/span><\/strong><\/td>\nAffise MMP<\/span><\/td>\nThe internal system ID that Affise assigns to your app in its database<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

For practical purposes in mobile marketing,\u00a0<\/span>Bundle ID<\/span><\/strong>,\u00a0<\/span>Package Name<\/span><\/strong>, and\u00a0<\/span>Application ID<\/span><\/strong>\u00a0all refer to the same concept: the unique identifier for your app<\/span>.<\/span><\/p>\n

\n

How to Find Your App Bundle ID<\/span><\/h2>\n

For iOS Apps<\/span><\/h3>\n
    \n
  • \n

    In Xcode:<\/span><\/strong>\u00a0Open your project \u2192 select the target \u2192 go to the\u00a0<\/span>Signing & Capabilities<\/span><\/strong>\u00a0pane \u2192 look for the\u00a0<\/span>Bundle Identifier<\/span><\/strong>\u00a0field<\/span><\/p>\n<\/li>\n

  • \n

    In App Store Connect:<\/span><\/strong>\u00a0Navigate to My Apps \u2192 select your app \u2192 the Bundle ID is listed in the App Information section<\/span><\/p>\n<\/li>\n

  • \n

    In the App Store URL:<\/span><\/strong>\u00a0The Bundle ID is\u00a0<\/span>not<\/span><\/strong>\u00a0the numeric App Store ID\u2014it’s a reverse-DNS string, not the number after\u00a0<\/span>id=<\/code>\u00a0in the URL<\/span><\/p>\n<\/li>\n<\/ul>\n

    For Android Apps<\/span><\/h3>\n
      \n
    • \n

      In Android Studio:<\/span><\/strong>\u00a0Check the\u00a0<\/span>applicationId<\/code>\u00a0in your\u00a0<\/span>build.gradle<\/code>\u00a0file<\/span><\/p>\n<\/li>\n

    • \n

      In the Google Play Console:<\/span><\/strong>\u00a0Navigate to your app \u2192 the Package Name is displayed in the app details<\/span><\/p>\n<\/li>\n

    • \n

      In the Google Play URL:<\/span><\/strong>\u00a0Look for the string after\u00a0<\/span>id=<\/code>\u00a0in the Play Store URL (e.g.,\u00a0<\/span>id=com.company.app<\/code>)<\/span><\/p>\n<\/li>\n<\/ul>\n

      \n

      How Affise MMP Uses the App Bundle ID<\/span><\/h2>\n

      In\u00a0<\/span>Affise MMP<\/span><\/strong>, the App Bundle ID (referred to as\u00a0<\/span>Package Name \/ ID<\/span><\/strong>) is a required field when adding a new application to track<\/span>.<\/span><\/p>\n

      Adding an App in Affise MMP<\/span><\/h3>\n
        \n
      1. \n

        Navigate to\u00a0<\/span>Applications<\/span><\/strong>\u00a0and click\u00a0<\/span>Add new application<\/span><\/strong><\/p>\n<\/li>\n

      2. \n

        Select your app’s store: Play Market, Appstore, Telegram, or Alternative Market<\/span><\/p>\n<\/li>\n

      3. \n

        Fill in the required fields:<\/span><\/p>\n

          \n
        • \n

          App link:<\/span><\/strong>\u00a0The URL to your app in the store<\/span><\/p>\n<\/li>\n

        • \n

          Package name \/ ID:<\/span><\/strong>\u00a0Your app’s Bundle ID \/ Package Name<\/span><\/p>\n<\/li>\n

        • \n

          Logo:<\/span><\/strong>\u00a0Upload your app icon (max 5 MB)<\/span><\/p>\n<\/li>\n

        • \n

          Application name:<\/span><\/strong>\u00a0The name of your app<\/span><\/p>\n<\/li>\n

        • \n

          Timezone and Currency:<\/span><\/strong>\u00a0For accurate reporting<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

          \n

          Pro Tip:<\/span><\/strong>\u00a0When you add a valid app store link, Affise MMP automatically pulls the\u00a0<\/span>ID, logo, app name, and description<\/span><\/strong>\u00a0from the store\u2014saving you time and ensuring accuracy<\/span>.<\/span><\/p>\n<\/blockquote>\n

          Where to Find the Bundle ID in Affise MMP<\/span><\/h3>\n

          Once your app is added, you can view its details in the\u00a0<\/span>Applications<\/span><\/strong>\u00a0list under\u00a0<\/span>Attribution > Applications<\/span><\/strong>. Key columns include:<\/span><\/p>\n

            \n
          • \n

            App ID:<\/span><\/strong>\u00a0The internal Affise system ID for your app<\/span><\/p>\n<\/li>\n

          • \n

            Application:<\/span><\/strong>\u00a0Your app name and logo<\/span><\/p>\n<\/li>\n

          • \n

            OS:<\/span><\/strong>\u00a0The operating system of your app<\/span><\/p>\n<\/li>\n

          • \n

            Store link:<\/span><\/strong>\u00a0Direct link to your app’s store listing<\/span><\/p>\n<\/li>\n<\/ul>\n

            Clicking on an app opens the\u00a0<\/span>Application Overview<\/span><\/strong>, where you can view detailed information including the OS, store, version, and App ID<\/span>.<\/span><\/p>\n

            \n

            Common Use Cases in Affise MMP<\/span><\/h2>\n

            1. SDK Integration<\/span><\/h3>\n

            When integrating the Affise SDK into your app, you’ll need to initialize it with your app’s keys and IDs\u2014including the Bundle ID<\/span>. This ensures that all installs and events are correctly attributed to your app.<\/span><\/p>\n

            2. Partner Tracking Links<\/span><\/h3>\n

            When setting up partner tracking links, partners need to include the correct Bundle ID to ensure their traffic is attributed to your app<\/span>.<\/span><\/p>\n

            3. Postback Configuration<\/span><\/h3>\n

            Postback URLs in Affise MMP rely on correct app identification. Each app has its own postback settings, and the Bundle ID ensures that conversion data goes to the right place<\/span>.<\/span><\/p>\n

            4. Cross-Platform Tracking<\/span><\/h3>\n

            If you have separate iOS and Android versions of your app, each will have its own Bundle ID \/ Package Name. Affise MMP allows you to manage both within a single dashboard<\/span>.<\/span><\/p>\n

            \n

            Best Practices for Managing App Bundle IDs<\/span><\/h2>\n

            \u2705 DO:<\/span><\/h3>\n
              \n
            • \n

              Choose a consistent naming convention<\/span><\/strong>\u00a0using reverse-DNS format (e.g.,\u00a0<\/span>com.company.appname<\/code>)<\/span><\/p>\n<\/li>\n

            • \n

              Verify the Bundle ID matches<\/span><\/strong>\u00a0across your Xcode project, App Store Connect, and Affise MMP<\/span><\/p>\n<\/li>\n

            • \n

              Document all Bundle IDs<\/span><\/strong>\u00a0for your apps in a central location<\/span><\/p>\n<\/li>\n

            • \n

              Use the same Bundle ID<\/span><\/strong>\u00a0for all environments (development, staging, production) when possible\u2014or clearly differentiate them<\/span><\/p>\n<\/li>\n<\/ul>\n

              \u274c DON’T:<\/span><\/h3>\n
                \n
              • \n

                Don’t change the Bundle ID<\/span><\/strong>\u00a0after publishing\u2014it’s permanent<\/span><\/p>\n<\/li>\n

              • \n

                Don’t use special characters<\/span><\/strong>\u00a0or spaces in your Bundle ID<\/span><\/p>\n<\/li>\n

              • \n

                Don’t confuse the Bundle ID<\/span><\/strong>\u00a0with the App Store ID (numeric) or Affise App ID (system-generated)<\/span><\/p>\n<\/li>\n<\/ul>\n","protected":false},"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false},"class_list":["post-58453","glossary-term","type-glossary-term","status-publish","hentry"],"acf":[],"yoast_head":"\nApp Bundle ID Definition: Mobile Marketing Glossary | Affise<\/title>\n<meta name=\"description\" content=\"What is an App Bundle ID? 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